How to reduce the impact of images on your mobile site speed

Images are the main culprit for causing oversized web pages (average size 2.2MB) that can perform slowly on mobile devices. Last week, we looked at how to optimize your mobile site speed  and test for issues that might be slowing your site down. With Google placing more and more emphasis on mobile site speed and user experience in order to achieve a good ranking, discovering issues with your mobile site speed is critical

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How to reduce the impact of images on your mobile site speed

What does voice search mean for your local SEO strategy?

The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy.

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What does voice search mean for your local SEO strategy?

Google just released verified customer reviews: 3 ways to come out on top

Customer reviews play an important role in the success or failure of a business. Just think, before you try out a new product or service, don’t you usually go online to read the reviews and see what kind of experiences other customers have had

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Google just released verified customer reviews: 3 ways to come out on top

The SEO benefits of using WordPress to publish your content

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO ( search engine optimization ) practices. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization.

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The SEO benefits of using WordPress to publish your content

Chrome Extensions: A vehicle for Amazon and Pinterest to compete with Google?

Search advertising has swelled to become an industry worth over $35 billion annually, yet it is still heavily driven by text-based searches and dominated by Google. However as Google’s index goes mobile-first , consumers get to grips with voice search , and technology advances to avail of image identification in our predominantly visual culture, new opportunities are opening up for the competition. One such opportunity lies in the use of Google’s own Chrome web browser, which allows companies (including Google’s rivals) to develop and disseminate extensions to grow their digital footprint

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Chrome Extensions: A vehicle for Amazon and Pinterest to compete with Google?

How to turn off ad tracking in Google, Bing and Yahoo!

We all know that our favorite search engines track and collect a lot of data about us in order to personalize the results – and the ads – that they serve us. But that kind of tracking might not always be welcome, especially when it means that you have ads following you around the internet from a site where you bought a gift for a friend once, or for pregnancy products months after you’ve given birth. Or maybe you just don’t like your data being collected and used in this way

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How to turn off ad tracking in Google, Bing and Yahoo!

Seven tools to help you run multichannel digital marketing campaigns

With exponential changes in the marketing landscape over the last decade, Marshall McLuhan’s proclamation “The medium is the message” has gained new meaning. Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of customers’ eyes more than ever before, thanks to perpetual connectivity.

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Seven tools to help you run multichannel digital marketing campaigns

Six steps to a stronger online brand

When it comes to maintaining a brand, any good marketer will tell you that reputation management is key. But it’s not just about monitoring what others say about your business; it’s also making sure you know how to prevent reputation crisis by building a stronger brand. For better or worst, opinions about your brand are out there.

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Six steps to a stronger online brand

10 online marketing strategies to make you a unicorn [infographic]

Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns

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10 online marketing strategies to make you a unicorn [infographic]

Four most important search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, we look at a new feature by Instagram that models itself on Facebook; moves by Google to tackle ‘non-authoritative’ sites which rank too highly; and an upcoming change which will make AMP content easier to link to. Retailers struggle with the post-Black Friday lull Just two weeks ago in our Friday  search news round-up , we established that record-breaking levels of sales and spending mean  Black Friday won’t be going anywhere for a while

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Four most important search marketing news stories of the week