Three organic search opportunities for your local business

30-second summary: Following pandemic-driven shopping trends, lots of local businesses had to explore online marketing opportunities Google offers a few great ways for a local business to get found through organic search Local 3 Pack is Google’s search element containing top three local businesses based on your search query.

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Three organic search opportunities for your local business

Voice search SEO guide: Trends and best practices

30-second summary: An optimized content and voice search SEO is crucial to rank higher in search engines. Long-tail keywords are the backbone of voice searches. Mobile optimization goes hand-in-hand with voice search optimization.

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Voice search SEO guide: Trends and best practices

Ecommerce and SEO: Past, present, and post COVID-19

30-second summary: Ecommerce is suddenly a reality for millions of businesses who may not have had online selling on their radar prior to COVID-19. Consumers in most countries are cutting back on discretionary spending as optimism for economic recovery has fallen. Groceries, household supplies, personal care, and entertainment are among the categories in which consumers plan to maintain spending.

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Ecommerce and SEO: Past, present, and post COVID-19

How to educate clients about SEO and earn their trust

I’ve found that most of my clients know a little something about SEO, but they’re not exactly sure how to make it work for them as well as it should. Teaching SEO to clients should be part of the client management services that you provide during SEO sales presentations

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How to educate clients about SEO and earn their trust

Ten ways to pump out a stream of great content without burning out

There’s always more content to write.  Sometimes that can be encouraging, even exhilarating. You’ve got plenty of space for all your ideas , and countless opportunities to engage with potential customers and to build a stronger relationship with existing ones.

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Ten ways to pump out a stream of great content without burning out

Google Walkout: What the ‘five real changes’ demanded by staff will entail for the search giant

As I write this (1 st November) thousands of Google staff in offices around the world have taken to the streets ‘to protest sexual harassment, misconduct, lack of transparency, and a workplace that doesn’t work for everyone,’ according to the movement’s official Twitter feed . The mass walkout is just the latest public display of employee anger within the search engine

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Google Walkout: What the ‘five real changes’ demanded by staff will entail for the search giant