Sandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that offers apps, games, a music subscription service, TV and films on demand, and ebooks. We caught up with him to find out about his business priorities, how the marketing function is evolving, and the key skills and tools marketers need to excel at Google.
:: By Travis Bliffen, Stellar SEO :: As Google continues to improve its understanding of “natural” link profiles, the number of deceitful tactics working to rank sites is shrinking. That being said, there are still a few tactics that work very well to rank websites. In certain scenarios these tactics are more cost effective…
Read the original post:
3 Non-White Hat Link Building Strategies
Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos. During the time between April 2011 to December 2012, Zappos.com managed to increase its market share by 51% (going from a visibility score of 42.9 to 63.42 points), while Nordstrom increased their visibility 13 points to 54.9. A huge jump in market share by 302%
How Nordstrom strategically beat Zappos in Google Search
Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk of the internet it allows on its results pages. Although it’s self-congratulatory stuff, and as much as you can rightfully argue with some of Google’s recent penalties , you do need to understand what Google is punishing in terms of ‘bad quality’ internet experiences so you can avoid the same mistakes
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary. If you’re new to buying ads, you may not know where to begin
Here is the original post:
Dictionary of ad buying: key terms and acronyms
Google Analytics is most certainly complex, so naturally there are a few options and features that go unnoticed. So where do you begin if you’re trying to get more advanced and need a place to start?
Read this article:
How to use In-Page Analytics and how it can help boost conversions
Airbnb has been very successful, to say the least. Of course, a disruptive business model has been a big factor, but a great user experience has played a big part. While travel brands have.
See the article here:
10 brilliant UX features from the Airbnb website
A new report out from SmartBear Software, a provider of software quality tools, shows how organizations are developing and maintaining the quality of software. According to respondents, code review is looked at as the number one way to improve code quality.
View original post here:
The 2016 State of Code Quality in Focus
Today, marketing budgets are being allocated to allow for the majority of spending to go toward customers, and in a variety of ways. Customer experience has become a call to action for those in both B2B and B2C with Gartner reporting customer experience (CX) management is now the number one technology priority for CEOs and 89 percent of… [[ This is a content summary only
Web Masters: CX Trends & Tech
Simpli.fi has launched a new solution to help businesses track store traffic driven by mobile advertising campaigns. The feature, dubbed Conversion Zones, builds off of Simpli.fi’s Geo-Fencing capability. Businesses can outline custom Geo-Fences around a location that identify the number of consumers that receive the business’s mobile..