:: By Andy Shirey, OpenMarket :: As the number one preferred communication channel for consumers, text messaging has become top of mind as a way for businesses in all industries to engage with their customers. In response, the following is the first in a five-part series helping companies gain a deeper understanding of SMS and the best way to… [[ This is a content summary only
How different parts of the funnel can specifically incorporate two different channels – AdWords and Outbrain – while avoiding cannibalization. There may be a portion of digital marketing professionals who remember a time when the number of channels were limited. Today though, there’s many more channels than we really need, and each channel has a number of different options
Now the largest generation in the U.S., millennials have incredible spending power and brands would be wise to communicate with this demographic on their preferred channel. A new survey from OpenMarket found that not only do millennials open text messages within 90 seconds, but SMS is also the number one channel this generation prefers to..
Speed can make more of a difference to the success of your online business than anything else, yet very few people talk about it. If you can increase the speed of your site , traffic can increase and conversion can double.
Even as email open rates are falling, the proportion of brands sending “holiday-themed” emails is on the rise. SUBSCRIBE to Website Magazine & Accelerate 'Net Success A new study from Yes Lifecycle Marketing revealed that the number of emails brands sent related to holidays nearly doubled and resulted in a 5 percent… [[ This is a content summary only
Although Facebook now generates upwards of 80% of its revenue from mobile ads, the world’s largest social network isn’t waving the white flag on desktop ad blocking . Yesterday, it announced that it’s changing the way it delivers desktop ads in an effort to thwart ad blocking software. Andrew Bosworth, Facebook’s Ads & Business Platform VP, didn’t mince words, telling the Wall Street Journal, “Facebook is ad-supported.
The 2016 US election features a presidential candidate like no other . Donald Trump, the Republican nominee, has more than 30 million followers across all of the social channels he’s active on, and on Twitter, his most prolific channel, he has over 10 million, approximately two million more than his opponent, Hillary Clinton
Sandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that offers apps, games, a music subscription service, TV and films on demand, and ebooks. We caught up with him to find out about his business priorities, how the marketing function is evolving, and the key skills and tools marketers need to excel at Google.