The Changing Face of Marketing: Being Digital Doesn’t Mean You Can’t Be Human

By Richard Oldale, Johnaudreyjones_productions The marketing game is changing. Consumer use of multiple platforms and the rapid growth of m-commerce is altering the advertising landscape and shifting high-volume transactions into electronic format.  We could all see it happening years ago, but the number of webmasters that are still… [[ This is a content summary only.

More here:
The Changing Face of Marketing: Being Digital Doesn’t Mean You Can’t Be Human

Facebook Revamps Its Nearby Friends Feature

:: By Anna Gale, Fueled :: With the number of location sharing options available in your app store of choice, it was only a matter of time before someone figured out a way to make it stick. While not relegated to a specific app or program, ambient proximity seems to be the hot new approach and developers are jumping on board to include it in the… [[ This is a content summary only

Read more:
Facebook Revamps Its Nearby Friends Feature

Why Conversion Rates Don’t Matter

:: By Milad Oskouie, Infinite Conversions :: You're probably immediately asking yourself the question: How can it be said that conversion rates don't matter when they're the number one driver behind every online marketing strategy? Truth, as someone once said, is determined by the perspective from which it's observed. When you..

More:
Why Conversion Rates Don’t Matter

Search Engine Traffic Declines While Engagement Remains Steady [Study]

A Shareaholic analysis of search engine data has found a steady decline in the number of visitors coming from search engines over six months.

Continue reading here:
Search Engine Traffic Declines While Engagement Remains Steady [Study]

Search Apps Stealing Mobile Search Ad Revenues from Google [Report]

Google’s dominance in paid search is taking a hit from the number of mobile apps that users are using on a daily basis, apps that often use alternative sources of revenue generation outside of Google ads.

See the original post here:
Search Apps Stealing Mobile Search Ad Revenues from Google [Report]

Marketers are Drowning in Tech & Tasks [Infographic]

There is a two-sided phenomenon happening in business today – marketers have more solutions available to them, but they are selecting a number of solutions that need to be integrated and growing the number of vendors that they need to manage. This, according to DNN Director of Content Marketing Dennis Shiao can be seen in the findings of his..

Read more:
Marketers are Drowning in Tech & Tasks [Infographic]