Five years ago, in April 2011, Zappos’ market share in Google was more than three times as large as Nordstrom‘s. Today, Nordstrom has twice the market share on Google as Zappos. During the time between April 2011 to December 2012, Zappos.com managed to increase its market share by 51% (going from a visibility score of 42.9 to 63.42 points), while Nordstrom increased their visibility 13 points to 54.9. A huge jump in market share by 302%
Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk of the internet it allows on its results pages. Although it’s self-congratulatory stuff, and as much as you can rightfully argue with some of Google’s recent penalties , you do need to understand what Google is punishing in terms of ‘bad quality’ internet experiences so you can avoid the same mistakes
For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we’ve compiled this helpful glossary. If you’re new to buying ads, you may not know where to begin
A new report out from SmartBear Software, a provider of software quality tools, shows how organizations are developing and maintaining the quality of software. According to respondents, code review is looked at as the number one way to improve code quality.
Today, marketing budgets are being allocated to allow for the majority of spending to go toward customers, and in a variety of ways. Customer experience has become a call to action for those in both B2B and B2C with Gartner reporting customer experience (CX) management is now the number one technology priority for CEOs and 89 percent of… [[ This is a content summary only
Simpli.fi has launched a new solution to help businesses track store traffic driven by mobile advertising campaigns. The feature, dubbed Conversion Zones, builds off of Simpli.fi’s Geo-Fencing capability. Businesses can outline custom Geo-Fences around a location that identify the number of consumers that receive the business’s mobile..
Digital enterprises and 'Net professionals are acquiring domain names rapidly, but it's not always the .COM that gets added to their domain name portfolio. The .ME registry, for example, announced this week that the number of .ME domain name registrations (the country code or ccTLD for Montenegro) passed 1 million for the first time… [[ This is a content summary only
3.2 billion, or 44 percent of the world’s population, will have access to the Internet in 2016 according to the International Data Corporation (IDC). Of this number, more than 2 billion will be using mobile devices to connect to the ’Net.