30-second summary: Google has always placed its emphasis on the user experience Core web vitals (CWV) and the Page Experience Update are part of that evolution Sites that already recognize the importance of fast loading times and exceptional UX are best positioned to benefit The prospect of having searchers warned off from clicking on your organic listings is real Optimizing user experience makes for a more delightful web experience for all. Back in May 2020, Google announced a major Page Experience Update was on the horizon, based on information taken from internal studies and industry research that demonstrates how users prefer sites with a great page experience. This new set of search ranking signals incorporates user experience metrics including mobile-friendliness, safe browsing, SSL certification, and intrusive interstitials, as well as Core Web Vitals.
30-second summary: Optimizing your ecommerce site’s SEO is essential to maximizing your ecommerce site’s traffic and revenue potential. Improve your SEO by structuring your website and page in a way that is easy for Google to understand.
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Eight great ways to audit your ecommerce site’s SEO
30-second summary: Content quality is key to high rankings in Google organic but it is not easy to tell what a search crawler may deem high quality. High-quality content is most surely one that is semantically relevant to a target query and covers the given topic deep enough to satisfy a search user, hence semantic relevancy is probably the most powerful SEO signal
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How to analyze on-page copy quality
30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines
30-second summary: Google’s rise as the dominant search engine has left the industry undisrupted for 20 years. The number of use cases for search are infinite meaning Google’s information lacks depth in some cases. Vertical search engines support unique workflows and provide domain expertise
The rise of vertical search engines
30-second summary: With remote work and the peak season coming in, creating an internal communication plan has become a massive priority for upper management to facilitate great teamwork. How can companies create internal communication plans that not only work in the short term but can also be utilized for years to come to achieve steady team growth? Eight great steps to improve your SMB digital marketing team’s internal communication plan and optimize successful outcomes
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Internal communication plan: How SMB marketing teams can achieve growth
30-second summary: YouTube is one of the most featured domains in Google. Unlike any other heavily featured sites, YouTube.com provides any brand an easy way to host a brand-owned asset for it to get featured.
30-second summary: The biggest Google update of the year is called the Page Experience update. Core Web Vitals are part of that update, and they are definitely ranking factors to keep in mind, especially when optimizing images. AMP is no longer the only way to get a “Top Stories” feature on mobile.
30-second summary: In the “coexisting with-COVID-19” world, an average user is now spending “Remote” is the new usual. Using the avenue of YouTube for your business can be an open-ended option to help with marketing and product promotions during the COVID-19 crisis. If you think this is an approachable recommendation for your business, here’s how YouTube can help you out in the COVID-19 situation
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How businesses can use YouTube to tackle the COVID-19 business crisis
30-second summary: An optimized content and voice search SEO is crucial to rank higher in search engines. Long-tail keywords are the backbone of voice searches. Mobile optimization goes hand-in-hand with voice search optimization.
Voice search SEO guide: Trends and best practices