Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. Google has been busy this week, performing several interesting tests including two fairly major ones concerning hotel reviews and job listings. Meanwhile, Bing makes its homepage a little more interactive, and Google has announced that Similar Audiences will be available for Search and Shopping in AdWords.
My favorite funny anecdote is that one day an online marketer wakes up in horror from the nightmare that he has lost all his passwords. I actually get that nightmare too, but mine is worse. It’s that all my passwords have been stolen.
The 4 scariest online marketing disasters and how to avoid them
For the past five to six months the search industry has been buzzing with talk around the biggest change to Google search results for quite some time – the mobile-first index .
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Instagram Stories is draining the life from the very Snapchat feature that inspired it; publishers are losing patience with walled gardens; and paid ads may soon be coming to voice search – what does this mean for the user experience
Go here to read the rest:
Four most interesting search marketing news stories of the week
Salesforce has closed the relatively quiet acquisition of Sequence, a user-experience design agency. Sequence expects to enhance Salesforce's experience design capabilities, “helping companies use the power of design to better connect with their customers in entirely new ways” (as written in their blog post about the news)…. [[ This is a content summary only.
Read the rest here:
Salesforce’s Acquisition Impacts Service-Delivery Model
Google appears to be going all in on AMP within its news results. RankRanger has released a report that shows AMP results seen in the Google News section for mobile users has more than doubled in the past several days. Just one week ago, AMP content was available in Google News for approximately 20 percent of the news results, but it is now more..
Read the rest here:
Accelerated Mobile Pages (AMP) Growing in Google News
Hacks happen and sometimes the damage cannot be undone. Sony Music's Twitter account, for instance, was recently compromised with the hackers falsely claiming Britney Spears had died – causing speculation in the Twitterverse about whether the news was true (it's not) and, of course, embarrassing the Sony brand
Preventing a Social Media Hack
The regional press still carries great importance. Wrongly maligned in some quarters, the stats almost speak for themselves. The 1,000 local newspapers and 1,700 associated websites across the UK attract a whopping 97 million users every month
The important news that we have all been waiting for, Google has finally announced mobile-first indexing . This of course takes into account that the majority of Google users now “search” on mobile devices, as opposed to desktop computers, and so a shift needed to happen somewhere at some point.
See original here:
Google’s mobile-first index: how to prepare your business
Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform. Notably a free version of Optimize 360 and a new metric, Session Quality Score