Progressive Web Apps versus Android Instant Apps: Which is better for marketers?

Much has been made of the fight between mobile apps and the mobile web , but the line between the two is no longer as clear-cut as it used to be. Broadly speaking, a mobile-friendly or mobile-responsive website is less costly and time-consuming to develop than a native mobile app, and tends to attract a wider audience – it’s quick to access, with no downloading or storage required.

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Progressive Web Apps versus Android Instant Apps: Which is better for marketers?

Google I/O: What’s going on with Progressive Web Apps?

At Google’s developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) . Progressive Web Apps are a Google innovation designed to combine the best features of mobile apps and the mobile web: speed, app-like interaction, offline usage, and no need to download anything. Google spotlighted this relatively new web product at last year’s Google I/O, where the Washington Post showed off a newly-built Progressive Web App to enhance its mobile experience

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Google I/O: What’s going on with Progressive Web Apps?

How video impacts mobile web performance and UX, part 1: data and download speed

Mobile video is great. When it works. Implemented correctly, video or audio *should not* impact the speed that pages load on a mobile device and when the play button is pressed, it needs to start quickly and work well

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How video impacts mobile web performance and UX, part 1: data and download speed

Three reasons you might not need Google AMP after all

Mobile devices currently account for more than half of all internet use on a global level, and yet, many websites are still not mobile-friendly. Even those that are designed to look good on smaller screens still run the risk of loading slowly as a result of poor image optimization or heavy reliance on JavaScript and other large files. Smartphones have less powerful hardware and network connections than desktop and laptop devices, and Google wants to be sure that the websites they refer people to meet user expectations.

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Three reasons you might not need Google AMP after all

Google AMP is coming to organic search results – Update!

Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of AMP in mobile organic search would be complete by the end of the year. In further remarks posted  on SEL , Galfi clarified that having AMP enabled still wouldn’t affect ranking signals though. Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results.

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Google AMP is coming to organic search results – Update!

Google AMP is coming to organic search results

Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google has announced that AMP support will be rolled out across the entire organic search results page. In a blog post published just a couple of hours ago, Google is previewing exactly how this new layout will look

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Google AMP is coming to organic search results

Don’t Underestimate the Mobile Web

Marketers may be underestimating the importance of the mobile Web according to new research from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence. Although comScore research recently indicated that smartphone users spend more than 88 percent of their mobile time in the app environment, the IAB’s…

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Don’t Underestimate the Mobile Web

Managed Mobile Ad Campaigns from DudaMobile

There is more to the mobile trend than design alone and the resulting “experience” so often discussed. You'll still need users (consumers of your mobile site or app) to find you

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Managed Mobile Ad Campaigns from DudaMobile