Much has been made of the fight between mobile apps and the mobile web , but the line between the two is no longer as clear-cut as it used to be. Broadly speaking, a mobile-friendly or mobile-responsive website is less costly and time-consuming to develop than a native mobile app, and tends to attract a wider audience – it’s quick to access, with no downloading or storage required.
At Google’s developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) . Progressive Web Apps are a Google innovation designed to combine the best features of mobile apps and the mobile web: speed, app-like interaction, offline usage, and no need to download anything. Google spotlighted this relatively new web product at last year’s Google I/O, where the Washington Post showed off a newly-built Progressive Web App to enhance its mobile experience
Mobile video is great. When it works. Implemented correctly, video or audio *should not* impact the speed that pages load on a mobile device and when the play button is pressed, it needs to start quickly and work well
Update: Google’s Rudy Galfi, Google’s lead product manager for AMP, has revealed to Greg Sterling from Search Engine Land that the global rollout of AMP in mobile organic search would be complete by the end of the year. In further remarks posted on SEL , Galfi clarified that having AMP enabled still wouldn’t affect ranking signals though. Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results.
Six months ago, Google’s Accelerated Mobile Pages initiative was only available in the ‘Top Stories’ carousel of it search results. Now Google has announced that AMP support will be rolled out across the entire organic search results page. In a blog post published just a couple of hours ago, Google is previewing exactly how this new layout will look
Marketers may be underestimating the importance of the mobile Web according to new research from the Interactive Advertising Bureau (IAB) and its Mobile Marketing Center of Excellence. Although comScore research recently indicated that smartphone users spend more than 88 percent of their mobile time in the app environment, the IAB’s…