For the past five to six months the search industry has been buzzing with talk around the biggest change to Google search results for quite some time – the mobile-first index .
Click-through rates for websites depend a great deal on their position in organic search results. But to what extent are local businesses further compromised as Google pushes all organic results further and further off the bottom of the mobile screen as it prioritizes paid ads, Google My Business listings, Knowledge Graph and/or Accelerated Mobile Pages ?
Is Google killing mobile organic search?
:: By Larry Alton, @LarryAlton3 :: Despite naysayers claiming that mobile would never overtake landlines or, further down the raod, desktop computers, the use of smartphones and tablets for communicating and Web browsing is continuing to grow. It’s by far the most ever-present technological trend. That’s why businesses focus so much…
5 Mobile Search Marketing Tactics to Boost Engagement
In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop. The steady and unerring shift towards mobile over the past few years has meant that online retailers now need to think about ‘m-commerce’ as well as ecommerce.
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How to optimise your m-commerce site for search
Last week, Google’s John Mueller confirmed on Twitter that Google’s latest, stronger Mobile Friendly Update has been fully rolled out. FYI The mobile changes mentioned here are now fully rolled out.
:: By Travis Bliffen, Stellar SEO :: Anyone working in the online community should be well aware of the growing bias toward browsing and buying from mobile devices. If you as marketers, Web professionals or business owners fail to adapt to the changing consumer, your company may be in trouble, especially if you are relying on search traffic…. [[ This is a content summary only
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Mobile SEO Best Practices in 2014
Brands might want to put more resources into their mobile search initiatives in 2014, because a new study reveals that consumers spend more than 15 hours per week on mobile research, and their most common starting point is the search engine. In fact, the “Mobile Path to Purchase” study from Google and Nielsen reveals that 48 percent… [[ This is a content summary only
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Mobile Research Leads to Conversions