For the past five to six months the search industry has been buzzing with talk around the biggest change to Google search results for quite some time – the mobile-first index .
Marin Software, an enterprise marketing software for advertisers and agencies, released research forecasting that mobile search advertising spend will represent 50 percent of all search advertising spend by the end of 2016.
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The Rapid Evolution of Search Advertising
Google has been prepping a slew of new products for the limelight and after slowly and (probably) intentionally leaking those over time, it made the official announcement on October 4th. New products include a pair of Pixel smartphones, Google Home smart speaker, Daydream VR set, Google Wi-Fi router, and a higher-definition Chromecast streaming dongle. Something to note right off the bat is that the products themselves don’t offer new functionality for the consumer.
Is Snapchat considering an expansion into contextual search as a way to experiment with new promising features?
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Snapchat moves into personalised mobile search
If the internet killed the phone call, the smartphone has revived it. While more and more business is conducted without human interaction , there are still times customers need to reach a business by phone and mobile click-to-call is on the rise.
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Google launches imported call conversions
In 2015, Google announced that for the first time ever, it was seeing more searches taking place worldwide on mobile devices than on desktop. The steady and unerring shift towards mobile over the past few years has meant that online retailers now need to think about ‘m-commerce’ as well as ecommerce.
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How to optimise your m-commerce site for search
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages.
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Google’s recent SERP changes and tests: everything you need to know
Well, first thing’s first.
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How mobile has changed our present and future search behaviour
In previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine Watch, it seemed only right that we spend some time looking at search in more depth. This week we took to Twitter for an hour to ask our followers for their local SEO challenges and solutions.
In the past year or so Google has published numerous articles and research around the topic of ‘Micro-Moments’ , which it describes as “the new battleground for brands”. Let’s look at a top level overview and then we’ll explore a few ideas around how to optimise one particular micro-moment.