Mobile-first and Core Web Vitals: connecting the dots for page experience success

30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, could see significant disruption if second-tier retailers receive a boost Across all sectors, there is opportunity and time for improvement and preparation as long as issues are addressed as a business priority Enterprise Search and Digital Marketers need to prescribe the right course of action to meet core vital benchmarks They must also convince the rest of the organization that the efforts will be worth the results The long-awaited implementation of mobile-first indexing is now upon us, meaning that content visible only on desktop will be ignored from this point on by the world’s largest search engine. Mobile-first has been a priority of Google’s for years as the beat of the user experience drum has grown to a crescendo. A few short months from now, the Page Experience update as a whole will roll out, too.

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Mobile-first and Core Web Vitals: connecting the dots for page experience success

What to expect from SEO in 2021?

30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for March and May 2021. There are various trends for SEO in 2020 like UX SEO and feature snippets which appear to become more prominent in the upcoming year.

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What to expect from SEO in 2021?

The changing face of search: Dynamic content and experiences that perform

As that last page of the calendar flips over, we’re always reminded to look back, refocus, and prepare for the year ahead. Take yourself back for a moment to the beginning of 2010 – could you even have imagined how much search would change in the last decade? At a macro level, the last decade has brought about a transformation from search as a perfunctory information-finding task to a complex journey with many touchpoints across devices, networks, and channels.

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The changing face of search: Dynamic content and experiences that perform

How did the 2018 SERP changes impact organic search?

Search industry has seen its share of updates over the years. The folks that have been in the industry long enough know Google introduces multiple changes in its search algorithm yearly. These changes range from being minor to major changes.

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How did the 2018 SERP changes impact organic search?

The State of SEO survey highlights – SEO enters the mainstream

There’s a worry amongst marketers – am I following the right path in my strategy?    A new report released by  Zazzle Media  has revealed that SEO is becoming a key area for the majority of marketers in the UK, with seemingly more prominence given to the sector than ever before. Here’s the top stats from the new report – where does your business fit into this wider industry opinion?

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The State of SEO survey highlights – SEO enters the mainstream

How Progressive Web Apps could rule mobile ecommerce in 2018

Championed by Google since 2015, Progressive Web Apps (PWA) are set to explode as an option for brands to increase traffic and conversions on mobile. According to a recent study , a 100-millisecond delay can cost a site 7% of its conversion rate, and Google frequently reiterates that when it comes to capturing consumer attention, every second counts. Looking after your customers with great user experience is also rewarded with a ranking boost, with Google announcing in that from July this year  page speed will officially be a mobile ranking signal .

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How Progressive Web Apps could rule mobile ecommerce in 2018