The world’s most popular search engine was falsely identified by Microsoft as malware for four hours on Valentine’s Day due to a faulty software security update, leaving many frustrated Internet Explorer users unable to access Google.
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Google Falsely Flagged as Malware by Microsoft
To simplify importing ads for AdWords to adCenter and align with industry standards, adCenter has changed the allotted character count in ad descriptions from 70 to 71. Here’s a quick look at all the latest changes to Microsoft adCenter.
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adCenter Increases Ad Text Limit to 71; Adds Budget Overview, Mobile Targeting
In November 2011, Microsoft AdCenter representatives indicated that impression share reporting would be coming soon; and, after much anticipation from the advertising community, it has finally arrived. Advertisers on AdCenter can now create impression share reports and access statistics about the percentage of ad impressions they may be losing…
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Finding Lost Impressions with Share of Voice Metrics
Google, Microsoft and Facebook are teaming up with banks and security vendors to create The Domain-based Authentication, Reporting and Conformance group (DMARC) group, which seeks to develop a platform that can weed out potential phishing messages.
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Google, Microsoft, Facebook Teaming Up to Fight Phishing
Valentines Day is less than two weeks away. For marketers looking to take advantage, Google and Microsoft adCenter have provided several ideas based on what users are already searching for. Top searches, products, and optimization tips.
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Valentine’s Day 2012 Ideas for Marketers
Did you know Microsoft truly puts people first? Instead of having horrible, evil products like Gmail, Google’s search engine, Google Docs, or Google Chrome, Microsoft saves us with Hotmail, Bing, Microsoft Office 365, and Internet Explorer 9.
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Pot (Microsoft) Calls Kettle (Google) Black on Privacy
Those vested in cost-per-click advertising should know that there are some viable alternatives to Google Adwords. While the search volume isn’t always present, Microsoft this week released several updates to its Adcenter platform that will make the offering more attractive to advertisers
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Microsoft Adcenter Updates for January 2012
After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns.
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7 Steps to Prepare For the Search Alliance in the UK
Bing is evolving. Emphasis on the “ing.” Microsoft’s search engine is ditching the “decision engine” label and rebranding with a new message: Bing is for doing
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The Decision Engine is Dead: Now Bing is For Doing
It's true! There is another social network out there, and this one is brought to you by Microsoft.
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MicroSOCIAL