6 tips for creating content to capture short attention spans

It’s not easy nowadays to win over your audience in an abundance of online content, and the short attention span of human beings isn’t making things any easier. It’s always a challenge to make your content stand out, but this doesn’t mean that you should be discouraged from creating it. As the average human attention span has dropped to just 8 seconds , however, how can you make content that captures your audience’s attention before it’s gone

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6 tips for creating content to capture short attention spans

Six stats on the importance of trust in influencer marketing

Image by Walter Lim, available via CC BY 2.0 Successful influencer marketing depends on trust.  Influencers need to establish trust with their audiences in order for their posts to resonate. Brands and agencies conducting campaigns must establish trust with their influencers if they want their campaigns executed effectively. Consumers are inundated with media competing for their attention, and consumers’ trust for brands is lower than it’s ever been

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Six stats on the importance of trust in influencer marketing

Product reviewing: how to utilise digital influencers

Credible and reliable endorsements are now, more so than ever, vital to a brand’s success. Identifying and using the appropriate influencers in your marketing strategy is pivotal to ensuring that your brand and product are being seen in the right place, at the right time and most importantly, by the right people. It is becoming increasingly apparent that brands are choosing to recruit digital influencers to act as their ambassadors.

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Product reviewing: how to utilise digital influencers

How to create an effective digital marketing strategy

A digital marketing strategy is important for every business seeking further growth, but how can you create an effective one? More and more businesses jump onto the digital marketing bandwagon, hoping to achieve bigger goals, but even in 2016, not all of them start by creating a digital marketing strategy

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How to create an effective digital marketing strategy

How to deal with attribution fraud

While ad fraud has become part of every marketer’s vocabulary, attribution fraud – the practice of gaming outdated attribution models to justify self-serving means – has been mostly ignored up until now. As marketers and media owners shift dollars into digital channels, however, serving ads outside of an attribution model’s measurable capabilities in order to achieve financial benefit has quietly been ramping up in response

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How to deal with attribution fraud

Knowledge of Data Privacy and Cybersecurity Low

It appears that employee's don't have much in the way of knowledge when it comes to data privacy and cyber-security. A survey from MediaPro, which provides security awareness training, revealed that 88 percent lack the awareness to stop preventable cyber incidents. The report revealed employee knowledge trends across eight risk domains,..

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Knowledge of Data Privacy and Cybersecurity Low

What makes social videos so effective?

As video content in social media increases, how can brands use it more effectively? Video consumption is on the rise and while users enjoy it, brands face the challenge of creating more effective video ads to stand out in the overcrowded social feeds.

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What makes social videos so effective?

How to take advantage of Facebook Video’s creative opportunities

We are living in a video-first world , where moving images are at the heart of all apps and services. Facebook recorded an increase of 800% in video consumption from 2015 to 2016, jumping from 1 billion views to 8 billion views in just a year. During Social Media Week , Ian Crocombe, Regional Head of Facebook’s Creative Shop presented all the opportunities that video content may offer, both for publishers and advertisers on Facebook

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How to take advantage of Facebook Video’s creative opportunities