Google Answer Box Strategy: The Dos and Don’ts

There is significant evolution occurring, on an almost daily basis, when it comes to Google’s search engine results page (SERP) . Recently, Google’s SERP has gone through yet another evolution, with the addition of a rich featured snippet known as Google’s Answer Box . Since its initial launch, the Answer Box Snippet has continued to gain traction, but it wasn’t until 2016 that brands really started utilizing it.

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Google Answer Box Strategy: The Dos and Don’ts

Analyzing the “Digital Shelf” – How Brands Can Use Online Product Information

:: By Dr. Suresh Divakar, Ugam :: It’s no secret that technology has radically transformed the way consumers shop. According to Forrester Research Inc., online sales in the United States are expected to reach $523 billion in the next five years.

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Analyzing the “Digital Shelf” – How Brands Can Use Online Product Information

E-Tailers: Tune Up Your On-Site Search Before the Holiday Rush

:: By Jordi Torras, Inbenta :: The holiday season is already upon us. In fact, 40 percent of consumers begin holiday shopping by Halloween, according to the National Retail Federation

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E-Tailers: Tune Up Your On-Site Search Before the Holiday Rush

Ecwid Automates E-Commerce Sales Tax Calculation

Ecwid has teamed up with TaxJar to provide a fully automated sales tax and value-added tax (VAT) solution to online merchants. Online merchants typically have to manually determine sales tax and VAT rates to collect at checkout, as well as keep up with new laws and regulations in every location where they sell products. This means that many…

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Ecwid Automates E-Commerce Sales Tax Calculation

Average Shoppers vs. Holiday Shoppers

Holiday shoppers are more than twice as likely to make a purchase on their first visit according to new research from SmarterHQ. The data also shows that 21 percent of holiday transaction are from customers whose last purchase was more than 120 days ago, and 37 percent of reactivated customers remain engaged post-holiday

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Average Shoppers vs. Holiday Shoppers

Be Inspired: 5 Brands Making Mobile Work

With mobile traffic trending upward for the foreseeable future, one thing is clear – brands in every vertical need to embrace the small screen. For starters, this means optimizing everything from a brand’s website to its email campaigns for mobile. Additionally, many brands are investing in mobile apps to position themselves on the..

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Be Inspired: 5 Brands Making Mobile Work