Branding for SEO : A way to fight against Zero Clicks SERPs

30-second summary: Recent studies have shown that the “Zero Clicks SERPs” have been consistently growing over the last 10 to 15 years and no click queries are now a common part of the overall search experience. Unfortunately, there’s not much you can do about the ways search engines choose to display the information. However, there is something businesses of all sizes can do to thrive in this new environment.

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Branding for SEO : A way to fight against Zero Clicks SERPs

Five tools for audience research on a tiny budget

When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets that do not allow for a large amount of audience research. So do you start throwing darts with your marketing

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Five tools for audience research on a tiny budget

Excel Fuzzy Lookup for SEO: Effortless 404 and site migration redirects

In recent years, the nature of SEO has become more and more data-driven, paving the way for innovative trends such as AI or natural language processing. This has also created opportunities for smart marketers, keen to use everyday tools such as Google Sheets or Excel to automate time-consuming tasks such as redirect mapping. Thanks to the contribution of Liam White , an SEO colleague of mine always keen on improving efficiency through automation, I started testing and experimenting with the clever Fuzzy Lookup add-in for Excel.

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Excel Fuzzy Lookup for SEO: Effortless 404 and site migration redirects

Semantic search for Google Ads: What it is and why it matters

Semantic search is the future of advertising on Google. In fact, Google continues to change its algorithm in line with how we are searching and how it understands search user intent.

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Semantic search for Google Ads: What it is and why it matters

Google’s core algorithm update: Who benefited, who lost out, and what can we learn?

There’s been much talk recently about Google implementing a broad core algorithm update. A couple of weeks ago, webmasters started to notice changes to their search rankings which many suspected were due to an update to Google’s core algorithm

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Google’s core algorithm update: Who benefited, who lost out, and what can we learn?

Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)

Google AdWords offers three major keyword match types – broad match, phrase match, and exact match. It’s safe to say that if not you don’t know how to use each correctly, you could be wasting your PPC budget. Choosing the right keyword match types can help you target your ads better so you get higher-quality traffic to your site.

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Common PPC keyword mistakes (Understanding broad match vs. phrase match vs. exact match)