The most effective ways to respond to negative reviews

Customer reviews are one of the most important pieces of your marketing campaign, and research has indicated they may have significant impact on your ranking in search. In fact, 84% of consumers trust an online review as much as they would a personal referral. However, not all reviews are positive.

Original post:
The most effective ways to respond to negative reviews

Top 4 mistakes ecommerce marketers are still making

The digital ink spilled over ecommerce and product remarketing best practices is pretty prolific, but we still frequently see major opportunities being missed when we take over new client accounts.

Here is the original post:
Top 4 mistakes ecommerce marketers are still making

Targeting generational buzzwords like “Millennials” means targeting no-one

If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, and given the precision of modern marketing tools, using the stars to analyze customers or understand population segments would not only be lazy, but the chances of it working would be random at best

Read the original post:
Targeting generational buzzwords like “Millennials” means targeting no-one

What does voice search mean for your local SEO strategy?

The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy.

Original post:
What does voice search mean for your local SEO strategy?

The State of Schema.org: What are the biggest challenges surrounding Schema markup?

Using Schema.org markup , a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich data like images, reviews and opening hours, making your site appear more attractive on the SERP and thereby increasing click-through.

More:
The State of Schema.org: What are the biggest challenges surrounding Schema markup?

5 easy ways to launch a local email marketing strategy

Email marketing is alive and well in 2017, with over 269 billion emails being sent every day. Unfortunately, according to Email Monday, of these 269 billion only 22% of retail emails are opened. This is significantly less than the open rate of 34% garnered by other types of emails

Visit link:
5 easy ways to launch a local email marketing strategy

Challenges and opportunities for inbound marketing in 2017

It’s not easy to create a successful inbound marketing strategy, but it still offers great opportunities once marketers understand its potential. What do we need to know, then, about inbound marketing in 2017?

Read the original post:
Challenges and opportunities for inbound marketing in 2017

How marketers can dive into growth marketing

Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth marketing. Growth marketing refers to an effective combination of marketing, sales and customer success and is an integrated approach to modern content marketing.

View original post here:
How marketers can dive into growth marketing

Is Your Landing Page Scaring Away Visitors? Fix it With These 5 Tips.

:: By Larry Alton, @LarryAlton3 :: Your landing pages are a vital component of your marketing strategy and should make it easy for people to take the action you want. There should be no barriers that make it hard to do things like sign up, receive a download or watch a video. Here are five tips to simplify your landing pages so you can collect…

Read more from the original source:
Is Your Landing Page Scaring Away Visitors? Fix it With These 5 Tips.