Using Schema.org markup , a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich data like images, reviews and opening hours, making your site appear more attractive on the SERP and thereby increasing click-through.
Email marketing is alive and well in 2017, with over 269 billion emails being sent every day. Unfortunately, according to Email Monday, of these 269 billion only 22% of retail emails are opened. This is significantly less than the open rate of 34% garnered by other types of emails
It’s not easy to create a successful inbound marketing strategy, but it still offers great opportunities once marketers understand its potential. What do we need to know, then, about inbound marketing in 2017?
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Challenges and opportunities for inbound marketing in 2017
Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth marketing. Growth marketing refers to an effective combination of marketing, sales and customer success and is an integrated approach to modern content marketing.
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How marketers can dive into growth marketing
:: By Larry Alton, @LarryAlton3 :: Your landing pages are a vital component of your marketing strategy and should make it easy for people to take the action you want. There should be no barriers that make it hard to do things like sign up, receive a download or watch a video. Here are five tips to simplify your landing pages so you can collect…
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Is Your Landing Page Scaring Away Visitors? Fix it With These 5 Tips.
In today’s workplace, marketers are forced to come up with new and improved ways of gaining product revenues. Understanding how much media to use and which mediums are most effective lead to discussions on how to efficiently promote sales
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Marketing Mix Modeling: How to Use It to Forecast Future Impact
With exponential changes in the marketing landscape over the last decade, Marshall McLuhan’s proclamation “The medium is the message” has gained new meaning. Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of customers’ eyes more than ever before, thanks to perpetual connectivity.
Valentine’s Day is the first big campaign of the year for brands. How can digital marketers take advantage of it and reach their target audience
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How digital marketers can take advantage of Valentine’s Day
Marketing software solution Marketo released its inaugural Marketing Benchmark Report, a survey that measures the marketing maturity of today's marketers – from how they think about strategy to how they execute campaigns and use technology to make it possible. While marketers are apparently making significant strides in their marketing..
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The Future of Marketing Is…
New Top-Level Domains (TLDs) are becoming more popular in the last couple of years, so here’s everything you need to know about them. Please note: this content is produced in association with Neustar . What are New TLDs?