Targeting generational buzzwords like “Millennials” means targeting no-one

If I were to tell you that marketers were using astrological signs as a way to understand/target specific groups of people, you’d tell me that’s a ridiculous strategy. “Astrology is fake,” you’d say, and given the precision of modern marketing tools, using the stars to analyze customers or understand population segments would not only be lazy, but the chances of it working would be random at best

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Targeting generational buzzwords like “Millennials” means targeting no-one

What does voice search mean for your local SEO strategy?

The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy.

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What does voice search mean for your local SEO strategy?

The State of Schema.org: What are the biggest challenges surrounding Schema markup?

Using Schema.org markup , a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich data like images, reviews and opening hours, making your site appear more attractive on the SERP and thereby increasing click-through.

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The State of Schema.org: What are the biggest challenges surrounding Schema markup?

5 easy ways to launch a local email marketing strategy

Email marketing is alive and well in 2017, with over 269 billion emails being sent every day. Unfortunately, according to Email Monday, of these 269 billion only 22% of retail emails are opened. This is significantly less than the open rate of 34% garnered by other types of emails

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5 easy ways to launch a local email marketing strategy

Challenges and opportunities for inbound marketing in 2017

It’s not easy to create a successful inbound marketing strategy, but it still offers great opportunities once marketers understand its potential. What do we need to know, then, about inbound marketing in 2017?

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Challenges and opportunities for inbound marketing in 2017

How marketers can dive into growth marketing

Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here’s how a business can benefit from the latest tactics in growth marketing. Growth marketing refers to an effective combination of marketing, sales and customer success and is an integrated approach to modern content marketing.

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How marketers can dive into growth marketing

Is Your Landing Page Scaring Away Visitors? Fix it With These 5 Tips.

:: By Larry Alton, @LarryAlton3 :: Your landing pages are a vital component of your marketing strategy and should make it easy for people to take the action you want. There should be no barriers that make it hard to do things like sign up, receive a download or watch a video. Here are five tips to simplify your landing pages so you can collect…

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Is Your Landing Page Scaring Away Visitors? Fix it With These 5 Tips.

Seven tools to help you run multichannel digital marketing campaigns

With exponential changes in the marketing landscape over the last decade, Marshall McLuhan’s proclamation “The medium is the message” has gained new meaning. Faced with a constant deluge of information and brand messaging, it has become a necessity for companies to be in front of customers’ eyes more than ever before, thanks to perpetual connectivity.

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Seven tools to help you run multichannel digital marketing campaigns

How digital marketers can take advantage of Valentine’s Day

Valentine’s Day is the first big campaign of the year for brands. How can digital marketers take advantage of it and reach their target audience

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How digital marketers can take advantage of Valentine’s Day