Everything you need to know about the Google Chrome ad blocker

Google launches a new version of its Chrome web browser today (February 15), which will include an in-built ad blocker to try and eradicate intrusive ads from the browsing experience. There are some clear standards and some unanswered questions relating to this new approach, so what exactly do marketers need to know

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Everything you need to know about the Google Chrome ad blocker

How to deliver a data-driven search marketing strategy using customer intent trends

Where is the biggest opportunity in marketing at the moment? According to Sophie Moule, Head of Marketing at Pi Datametrics , it’s the sheer amount of customer data that we can get from search. With 3.5 billion searches per day being carried out by Google, not to mention on vertical-specific websites like Amazon, YouTube and Pinterest, there is a huge sea of data available on customer intent which marketers should be taking advantage of

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How to deliver a data-driven search marketing strategy using customer intent trends

Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search

In 2017, Google rolled out 43 separate updates and changes to its AdWords platform.  From showing local information to display ads to the launch of Smart Display campaigns to visibility over landing page performance, each update from Google – whether big or small – has an impact on the way that PPC practitioners and search marketers go about their craft.

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Automation, AdWords and Amazon: Ashley Fletcher on the future of paid search

The mobile marketing checklist you need for 2018

In today’s interconnected and technology-dependent world, businesses can no longer afford to stay away from mobile. With roughly three-quarters of Americans owning a smartphone , and mobile conversions being up 64% compared to desktops, businesses have no choice but to adjust their digital marketing campaigns to the new reality of mobile-driven marketing.

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The mobile marketing checklist you need for 2018

Search advertising vs. display advertising: Which delivers the best returns?

Whether you’re a newbie or a seasoned vet, determining if you should use search advertising or display advertising for your marketing campaign is tough. Use the wrong channel and you potentially ruin the maximum success of your whole campaign.

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Search advertising vs. display advertising: Which delivers the best returns?

Facebook kills off news: Publishers panic, try to remember how to do SEO

By now you’ve no doubt heard the news that’s been shaking up the internet since late last week. But in case you just came back online after a week-long internet blackout, here’s what’s happening: on Thursday 11 th January, Facebook announced a major change to the way posts are ranked in News Feed. In order to promote more “meaningful” interaction with friends and family, Facebook said that it would “prioritize posts from friends and family over public content … including videos and other posts from publishers or businesses”.

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Facebook kills off news: Publishers panic, try to remember how to do SEO

How the latest Google Analytics updates will benefit marketers

Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level. Below, we assess the impact each of these four enhancements will have on search marketing analysis.  The ongoing implementation of machine learning into all Google products has benefited GA, with the addition of Analytics Intelligence a particular highlight from the last 12 months.

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How the latest Google Analytics updates will benefit marketers