Evolving past last-click attribution in paid search

“Better the devil you know than the devil you don’t.” That famous quote applies to the many marketers who default to last-click attribution , even with its well-documented failure to take the entire customer journey into consideration. During ClickZ’s latest Masterclass on paid search optimization , in association with Fospha and Kenshoo , we surveyed 800 marketers on their greatest challenges. 36% cited maximizing return on their advertising spend, while an additional 24% consider “accurately attributing value to each marketing channel” to be their biggest struggle.

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Evolving past last-click attribution in paid search

8 ways of using collaborative tools to effectively manage remote teams

The remote workforce is growing exponentially. Corporate global companies and first year startups are all turning to remote teams to get the job done. The question, however, is how do you manage your remote team as effectively as your in-office team?

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8 ways of using collaborative tools to effectively manage remote teams