Saving Mobile Wallets with Loyalty Focus

Consumer use of mobile wallets has been frustratingly low, but there are some ways that could help accelerate adoption.  A new study by loyalty commerce solution Points reveals that 94 percent of respondents are interested in a mobile wallet that allows them to exchange points and miles between loyalty programs to grow balances. And almost…

Link:
Saving Mobile Wallets with Loyalty Focus

Marketers Investing More in Loyalty Programs

Digital marketers will likely begin increasing their investment in loyalty programs next year according to a recent study from CrowdTwist. The research revealed that 44 percent will “somewhat increase” their loyalty budgets for frequent visitor programs or cards-with-discounts programs while 13 percent will do so… [[ This is a content summary only

The rest is here:
Marketers Investing More in Loyalty Programs

The Barriers to Successful Loyalty Programs

Technical and financial issues are the main barriers for successful loyalty programs according to a new study from CrowdTwist and Brand Innovators. The ‘Loyalty Evolution: Growing Investment and the Multichannel Promise’ study, which surveyed 234 digital marketers at Fortune 500 brands, shows the customer loyalty industry is growing,… [[ This is a content summary only.

Read the rest here:
The Barriers to Successful Loyalty Programs

Transforming Customer Loyalty with Advocacy

Find one customer that believes in your brand and you'll not only find other customers but also discover opportunities to continue scaling and growing your business.

Read the original here:
Transforming Customer Loyalty with Advocacy

ShopSocially Helps Magento Merchants Boost Loyalty

The newest version of ShopSocially’s Referral and Loyalty extension for Magento is now live. The Referral and Loyalty Magento extension version 2.0 focuses on engagement, not only providing access to referral and loyalty programs, but also offering social engagement modules such as visual commerce, social login, customer Q&A,…

Here is the original post:
ShopSocially Helps Magento Merchants Boost Loyalty

Millennials Want to ‘Feel Good’ About Their Loyalty Choices

No two shoppers are the same, but when they were born has a lot of influence on purchasing decisions and whether they choose to engage with a brand or not. One decision that is impacted by the generation a person is identified with is brand loyalty. According to the 2015 CrowdTwist Loyalty Report, millennials and gen Xers are 24 percent more…

Read more:
Millennials Want to ‘Feel Good’ About Their Loyalty Choices

A Growing Focus on Customer Loyalty

A new report from Boston Retail Partners (BRP) reveals that loyalty programs are a top priority for 46 percent of retailers. The “Loyalty Programs – Rewarding the Customer Experience” report found that more retailers are recognizing the need to evolve their loyalty programs for today’s tech-savvy customer

Read the rest here:
A Growing Focus on Customer Loyalty

Increase E-Commerce Loyalty with PrestaShop, LoyaltyLion Integration

Open source e-commerce software PrestaShop is giving the 200,000 stores on its platform the ability to engage in loyalty marketing on the Web.  Through a partnership with LoyaltyLion, PrestaShop merchants will be able to create a loyalty program that rewards points for purchases, shares, referrals and signups. Customers can then redeem the… [[ This is a content summary only

Read the rest here:
Increase E-Commerce Loyalty with PrestaShop, LoyaltyLion Integration