We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting our collective heads around is what this change means for us as marketers. Consumers have different expectations of the information they want when they search for “running shoes” at 9am from their desktop at work, versus “running shoes” at 6pm on their iPhone two miles away from a store.
In the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product announcements has arrived just in time for the holiday season, including new ad formats and AdWords reports
For local businesses, having a strong presence in local search results is fundamental to those all-important conversions. Just to be clear, a “local business” refers to any business that has either a physical location that offers face-to-face contact with the customer, such as a showroom or shop, or one that offers a face-to-face service within a certain area.
Local businesses have lots of great opportunities to use digital channels to their advantage. Here are a few actionable ways to promote your local business online apart from the most important (and the most obvious) one: Getting verified on Google Maps