Google has just re-designed, revamped and re-launched its Earth product, and it has certainly been worth the two-year wait. Earth is now built into Chrome, so there is no longer a need to download a cumbersome desktop app to access this global repository of images, videos, and knowledge cards.
It’s around this time that we resolve to do things just a little bit better than the year before. By mid-January, most of these resolutions have fallen to the wayside as they are too hard to consistently do. Often, the smartest resolutions aren’t those major changes, but small tweaks, replacing bad habits with good and introducing new ways of thinking about our routines.
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8 Tips for a Simplified Local SEO Strategy in the New Year
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
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Five most interesting search news stories of the week
As local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition. David Whatley, Founder & Managing Director of MiShop.local delivered an interesting presentation at BrightonSEO on the difference between global and local marketing and how a physical presence can help local search. Defining local search Local search is simply when people search for “product” or “service” + “location.” It should include the following elements: Consistent NAP (name, address, phone number) Consistent Categories Rich content (business description, photos, logo, videos, keywords) Customer reviews Links to location specific web-pages Along with a listing in Google My Business and other local listing sites for an increased effectiveness.
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Why local search should be part of your ecommerce strategy
Friday was an exciting day for search, as the ‘chatter’ around a core Google algorithm increased dramatically. Here we’ll take a brief look at how the speculation arose, and what this means for search marketing right now.
Back when we first published a 10 step guide on how to top Google search, the world of organic and paid search was a vastly different place. Sure it was only three years ago (almost to the day), but my how the landscape has changed.
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10 tips to get your website to the top of Google search
:: By Miriam Ellis, Moz :: With all of the marketing noise out there on the Web, it can be tough to sort fact from fiction.
As a result of greater mobile adoption and usage, the Web is also becoming increasingly local.
Last Friday at a packed-out Brighton SEO conference, expert local search consultant Greg Gifford delivered a fast and furious presentation on the secrets of local marketing visibility: it’s not just about local SEO . In a slide-show brimming with references to classic car movies, Greg Gifford raced through a host of tips and tricks that can massively improve your business’s local visibility and let you storm ahead of the competition. The days of “just having a website” and trying to make it rank near the top are over; it takes more than just SEO to market to local customers.
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Beyond local SEO: Greg Gifford on how to win the visibility race
Welcome to the latest episode of the ClickZ Digital Marketing Podcast . In this week’s edition, we interview search expert Nick Wilsdon on the current and future state of enterprise SEO and customer acquisition.