When trying to rank on Google through search engine optimization, there are some industries which are far more competitive and prone to algorithm updates than others. Industries such as casinos, insurance, loans, hosting, and FX are highly competitive, and many SEO practitioners will turn to black hat techniques to secure Page 1 positions.
30-second summary: The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key role A well thought linking strategy both internally and externally for your ecommerce site can amplify search visibility Google expert, Susan Dolan and Founder of leading agency NOVOS, Samuel Hurley share an ecommerce SEO guide ahead of the holiday season PageRank is a patent Google introduced, which used links to help determine websites rankings in the SERPs. The algorithm was named after Google founder Larry Page. The original patent has not been renewed and has since been updated by other algorithms, which work to achieve the same goal
30-second summary: Link building still plays a prominent role in SERP ranking, even in 2020. Crowd marketing is a technique that is based on building backlinks on forums and communities. Most people don’t use it, and you can take advantage of that
Your latest content campaign has been covered by a top-tier global publication… but there’s no link! Your brand (or your client) has been mentioned, but that’s all. At this stage, do you simply accept the brand value of a mention and move on to target your next link prospect?
In the previous article on 7 Things That Hurt Your SEO Rankings and How to Fix Them , we found how a drop in SEO rankings can be one of the worst things that can happen to a website. A bad SEO entails practices that are outside the boundaries of Google webmaster guidelines and it affects the optimization of your website for search engines
The top listing in Google’s organic search results draws 33 percent of traffic while the second spot garners 18 percent, a study by online ad network Chitika confirms. After that, it’s a fight to see who secures enough traffic, and of course, in this sort of scenario you need all the help you can get. Being penalized by Google and experiencing a drop in SEO rankings is one of the worst things that can happen to a website
Having your own full-fledged website and running it through good rankings is quite an accomplishment. Obviously, there are all kinds of webmasters who resort to adopting the various way to boost their site rankings