Using Schema.org markup , a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich data like images, reviews and opening hours, making your site appear more attractive on the SERP and thereby increasing click-through.
:: By Kate Hogenson, Kobie Marketing :: Millennials are now the largest generation in the United States, and they hold the purse strings to nearly $600 billion each year. Given their incredible spending power, brands know they must earn their trust and loyalty
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Winning the Battle for Millennials’ Loyalty
Web professionals might think the “Buy Online, Pick Up In Store” (BOPIS) trend is the reserve of only the largest retailers, but that's no longer the case as smaller enterprises are rolling out some rather innovative e-commerce solutions to capitalize on consumers shifting demands and experiencing the immense benefits by doing so…. [[ This is a content summary only.
BOPIS for SMBs Makes E-Commerce Express
Consumers that search on Google this holiday shopping season may seem some familiar ads on the largest social network thanks to Marin Software. The enterprise marketing software has released Smart Sync for Shopping, a feature that allows retail and e-commerce advertisers to launch Facebook Dynamic (DA) campaigns across Facebook's ad network,..
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Shopping Ads Move From Google to Facebook With Ease
:: By Danielle Brown, Points :: In May 2015, millennials surpassed Gen Xers and baby boomers as the largest generation in the U.S. labor force.
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Using Mobile Loyalty to Woo Millennials
A new study from user research platform UserTesting reveals that providing great customer experiences is becoming a greater focus for many businesses. The UX Industry Report, which surveyed 7,725 people, shows that user experience (UX) budgets are on the rise. In 2014, for example, the largest segment was the $1 to $500 monthly budget range, but…
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UX In Focus
There are numerous technology solutions that help today's retailers optimize their pricing (particularly when managing thousands or millions of SKUs), but most cater exclusively to the largest companies. There are offerings emerging, however, which do cater to the little guy (or at least the mid-market retailer). Advanced Pricing Logic,…
:: By Daniel Clark :: With the largest market share, Magento is the preferred choice for building and running an online store.
Top Magento Security Extensions and Their Features
More than 4 in 10 email opens are occurring on mobile devices (smartphones) in the UK according to recently released research from Movable Ink. Seventy-one percent of total email opens in the UK during Q1 2015 took place on mobile. Smartphones were the largest contributors to the pie, with a 42 percent share
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Email Open Rates on Mobile Devices