The State of Schema.org: What are the biggest challenges surrounding Schema markup?

Using Schema.org markup , a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich data like images, reviews and opening hours, making your site appear more attractive on the SERP and thereby increasing click-through.

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The State of Schema.org: What are the biggest challenges surrounding Schema markup?

Want to Interact With Millennials? Try This Approach.

Now the largest generation in the U.S., millennials have incredible spending power and brands would be wise to communicate with this demographic on their preferred channel. A new survey from OpenMarket found that not only do millennials open text messages within 90 seconds, but SMS is also the number one channel this generation prefers to..

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Want to Interact With Millennials? Try This Approach.

Winning the Battle for Millennials’ Loyalty

:: By Kate Hogenson, Kobie Marketing :: Millennials are now the largest generation in the United States, and they hold the purse strings to nearly $600 billion each year. Given their incredible spending power, brands know they must earn their trust and loyalty

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Winning the Battle for Millennials’ Loyalty

BOPIS for SMBs Makes E-Commerce Express

Web professionals might think the “Buy Online, Pick Up In Store” (BOPIS) trend is the reserve of only the largest retailers, but that's no longer the case as smaller enterprises are rolling out some rather innovative e-commerce solutions to capitalize on consumers shifting demands and experiencing the immense benefits by doing so…. [[ This is a content summary only.

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BOPIS for SMBs Makes E-Commerce Express

Shopping Ads Move From Google to Facebook With Ease

Consumers that search on Google this holiday shopping season may seem some familiar ads on the largest social network thanks to Marin Software. The enterprise marketing software has released Smart Sync for Shopping, a feature that allows retail and e-commerce advertisers to launch Facebook Dynamic (DA) campaigns across Facebook's ad network,..

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Shopping Ads Move From Google to Facebook With Ease

UX In Focus

A new study from user research platform UserTesting reveals that providing great customer experiences is becoming a greater focus for many businesses. The UX Industry Report, which surveyed 7,725 people, shows that user experience (UX) budgets are on the rise. In 2014, for example, the largest segment was the $1 to $500 monthly budget range, but…

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UX In Focus

Price Optimization for the Mid-Market

There are numerous technology solutions that help today's retailers optimize their pricing (particularly when managing thousands or millions of SKUs), but most cater exclusively to the largest companies. There are offerings emerging, however, which do cater to the little guy (or at least the mid-market retailer).  Advanced Pricing Logic,…

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Price Optimization for the Mid-Market

Email Open Rates on Mobile Devices

More than 4 in 10 email opens are occurring on mobile devices (smartphones) in the UK according to recently released research from Movable Ink. Seventy-one percent of total email opens in the UK during Q1 2015 took place on mobile. Smartphones were the largest contributors to the pie, with a 42 percent share

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Email Open Rates on Mobile Devices