The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent , with some countries reaching well above 90 percent. In China, there are 731 million internet users , representing only 53 percent of the population — leaving plenty of room for growth.
Social proof can be very effective for your marketing strategy, but it may also impact your SEO efforts. Social proof is the attempt to build credibility and trust towards your business by showcasing what others think of it
SEO isn’t anything new, there are very few people involved in marketing who don’t have some appreciation of how you might need to make an active effort to appeal to the search engines . Despite that awareness, a lot of marketers will have no idea of the great tools that search marketers have on their hands that are great for market research and completely free (or at least freemium). As David Ogilvy said: “If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.
One of the biggest challenges to programmatic adoption is that people are afraid of it. To counter this, marketers should keep the language and definitions simple. This was a key takeaway from a panel of experts discussing programmatic at a recent ClickZ Live digital marketing conference.
What attributes make for a brilliant marketer? Over the past few years there has been a lot of talk about marketers who punch well above their weight. For some, the term ‘growth hacker’ has described the type of marketer who with a mixture of tech and creativity can reach and convert large numbers of people at speed and low cost