Maybe it’s your company’s yearly planning session, or maybe the meeting is being called because your website is in dire need of a refresh. Whether the goal is to help form a new layout for the website, or to start creating the content calendar for the year, the planning sessions will naturally have product heads, key executives, and marketing managers in attendance. As your company conducts this careful planning process and dreams up the site’s future, there’s one other important voice that should be at that table: your SEO expert.
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. Google has been busy this week, performing several interesting tests including two fairly major ones concerning hotel reviews and job listings. Meanwhile, Bing makes its homepage a little more interactive, and Google has announced that Similar Audiences will be available for Search and Shopping in AdWords.
Happy Easter, Search Engine Watch readers! In honour of the season – and a bit of spring-like weather finally starting to creep into the air (well, at least here in the UK…) – we have put together a light-hearted search trivia quiz to test your knowledge.
To relatively little fanfare, Google launched its “Posts” initiative during the US presidential election campaign last year . The launch was accompanied by a landing page that labeled this “an experimental new podium”. That same landing page remains live, unchanged, and with the same call to action at its conclusion to “Join the Waitlist”.
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Google Posts: GIFs and Videos published directly to SERPs
Google Knowledge Graph has existed for quite a while but if you're an everyday user of the search engines, you've probably noticed an increasing number of complete answers to questions without ever leaving the result pages – and if you're an SEO professional, you've likely wondered how to mark up your pages for this offering, or… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
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Types of Content Google is Taking from You
Facebook provides Bing a good opportunity to differentiate its search experience for consumers in a rather unique way, and the two actually have quote a long history of collaboration. Bing first began showing brands' Facebook posts in the knowledge panels of their search results last year (May 2015) but stopped a short time later and started…
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Bing Testing Facebook Posts in Knowledge Panel
It’s been said that there are no stupid questions. But are there stupid question headlines?
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Are you using too many questions in your headlines?
In the world of search engine optimisation , there are a wealth of tools which produce analytics and SEO reports after changes have been made to your site. But what if you could predict how your site’s ranking would change before you’d made any alterations –and see the impact on traffic, ROI and more? Sounds too good to be true, right
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Interview: can you forecast SEO? Sastry Rachakonda says you can
One of people’s biggest fears about artificial intelligence is that machines will rise up and humanity will be obsolete, that we will give ‘them’ too much power and control, and they will take over through either benevolence or malevolence.
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“Can machines think?” What humans need to learn about artificial intelligence
This week, Jeremy Corbyn took to Facebook Live to announce the launch of The Digital Democracy Manifesto – a key policy announcement in his bid to be re-elected leader of the Labour Party, and part of his 10 pledge plan ‘to rebuild and transform Britain’ should he become Prime Minister.
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Digital Democracy: how well does Jeremy Corbyn’s manifesto bring social media and socialism together?