Seven underrated Google Analytics features that boost performance

30-second summary: Google Analytics is an important web analytics tool from Google used in digital marketing.

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Seven underrated Google Analytics features that boost performance

Research insights: Role of featured snippets in website traffic boost

30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together. Users click on featured snippets that seem “informative”.

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Research insights: Role of featured snippets in website traffic boost

Align your content with customer intent via zero click search

30-second summary: While there are issues around zero click search, there are useful insights for brands looking to connect searchers into their purchase funnel that go beyond boosting SEO. Ron provides an overview of the various zero click SERP features and their functions, including the answer box, the “people also ask” box, and the knowledge graph. The first use case for these features is to qualify whether a keyword is worth targeting.

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Align your content with customer intent via zero click search

Leveling the playing field: Ahrefs’ free product to help content creators compete in Google

30-second summary: Google antitrust, the market cases you need to know. Google’s featured snippets do not payback content creators. How to make content discoverable — no matter the marketing budget

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Leveling the playing field: Ahrefs’ free product to help content creators compete in Google

Guide to using interactive 404s to boost your SEO

30-second summary: Reducing bad user experience of 404 errors by branding and customizing them. Including links to 404s allow users to navigate the website even when they come across a potential dead end

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Guide to using interactive 404s to boost your SEO

10 Tips to perform in depth local SEO for your business

30-second summary: Optimizing your local SEO means more website traffic, leads, and conversions, as your local customer base is more relevant. This focused strategy will help you perform more successfully against bigger domestic companies with unrestricted capital. Jackson Keil shares 10 highly effective ways to successfully complete your local online SEO

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10 Tips to perform in depth local SEO for your business

Modern SEO strategy: Three tactics to support your efforts

30-second summary: If your search strategy hasn’t evolved to account for algorithm updates, then you’re probably not seeing the returns you want. Your website won’t become an authoritative digital property overnight; it takes time and effort to master modern SEO and earn that clout.    Nick  Chasinov , founder and CEO of  Teknicks , shares three tactics you can use to support your SEO strategy this year

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Modern SEO strategy: Three tactics to support your efforts

ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

30-second summary: Knowledge gap stands as the biggest challenge for AI technology adoption and implementation Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. Brian Solis, IBM Watson Advertising, Adobe and Esri are our headline speakers More details on why marketers can’t afford to miss this golden opportunity Artificial intelligence (AI) has long been looked at as an “industry game-changer” but has merely become jargon than actual hands-on technology. While it continues to grow rapidly – the AI market is expected to grow from $28.42 billion in 2019 to $40.74 billion in 2020 at a CAGR of 43.39% — we observed that the knowledge gap stands as one of the biggest challenges for AI technology adoption and implementation, and our AI Summit 2020 aims to help businesses address exactly that continuum.

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ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

Ultimate guide to video marketing on YouTube

30-second summary: YouTube’s popularity has made it the second most popular search engine after Google. For marketers trying to market their products and services to new audiences, YouTube needs to become a priority. Venngage’s Ronita Mohan outlines everything you need to know about YouTube product marketing in the ultimate guide below.

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Ultimate guide to video marketing on YouTube