Maybe it’s your company’s yearly planning session, or maybe the meeting is being called because your website is in dire need of a refresh. Whether the goal is to help form a new layout for the website, or to start creating the content calendar for the year, the planning sessions will naturally have product heads, key executives, and marketing managers in attendance. As your company conducts this careful planning process and dreams up the site’s future, there’s one other important voice that should be at that table: your SEO expert.
Just weeks ago, Google announced that it would be releasing improvements to its Dynamic Search Ads, making its targeting even more precise and relevant than before. But one example from the announcement caught my attention: “Ads that point to a landing page about iced coffee makers will be less likely to show for less relevant searches like ‘iced coffee’. What gave me pause here isn’t that Google is getting better at understanding queries on a small scale, but that it is doing this in alignment with Google’s understanding of your page content
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RankBrain’s potential effect on your paid search campaigns
By Kevin Gamache, Wire Stone Your website can have the most compelling content, the most inviting visuals, the most insightful user interface – and yet it can fail to deliver the impact you’re looking for because it’s missing the most important ingredient: visitors. While you can (and possibly should) bring in visitors through..
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Tailoring Your Site for Visitor Approval: 4 Tips for SEO Success