7 Steps to Prepare For the Search Alliance in the UK

After a year’s delay, Microsoft adCenter will start to power the PPC results on Yahoo UK in Q2 of 2012. Discussion of its potential for success aside, here are some useful links and an action plan for preparing UK paid search campaigns.

Follow this link:
7 Steps to Prepare For the Search Alliance in the UK

How to Target Ethnicities on Facebook

The Facebook Ads Platform is an amazing tool for targeting, though some marketers may not quite fully understand its potential outside of one-off selections (male/female, or age), or by selecting brand names, or popular products in the interest bu…

Excerpt from:
How to Target Ethnicities on Facebook