Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. No wonder, most B2B businesses are increasing their content marketing budgets every year
30-second summary: The search landscape is very dynamic and almost impossible to stay abreast of While an SEO and search marketer’s email inbox can be overwhelming, it can also be a powerhouse that helps you stay in the loop of industry developments and keep an eye on the competition These must-have, free Google email alerts will notify you when your site traffic drops or spikes, when your site is hacked, or when there’s a manual penalty applied to your site SEO and search marketing are challenging because they’re scattered all over the place. Setting up email notifications is the best way to be on top of everything.
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Seven Google alerts SEOs need to stay on top of everything!
30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the internet Marketers develop and execute numerous strategies to broaden their business reach. But one critical factor that most marketers neglect is web accessibility.
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A must-have web accessibility checklist for digital marketers
30-second summary: There are many factors that affect your AdSense performance right from content quality, ad placements, media selection, and so on High traffic doesn’t directly indicate high earnings, in fact, some of your practices may be equivalent to handing out money to your competition Here are six informed steps to help you earn more from AdSense Throughout this guide, you’ll learn how to increase your Google AdSense earnings by making some very simple changes and by following a few simple tips. In my personal experience, this can help skyrocket your AdSense CPC and results can increase your AdSense earnings by more than five times
Google AdSense Guide: increase earnings and escape low CPC
30-second summary: There are ways to save and optimize your SEO budget, here’s how Start with creating an “at a glance” report comparing your competitors’ key metrics. Find interesting trends to look further into! Analyze and monitor your competitors’ online sentiment and customer satisfaction. How can you become better than your competitors
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Six things missing from your competitor research
30-second summary: Following pandemic-driven shopping trends, lots of local businesses had to explore online marketing opportunities Google offers a few great ways for a local business to get found through organic search Local 3 Pack is Google’s search element containing top three local businesses based on your search query.
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Three organic search opportunities for your local business
30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core query, providing more of what we want without having to carry out multiple different searches Google MUM can understand and translates 75 different languages, including text and images MUM will see us bid farewell to BERT They say Mum always knows best but can the same be said for Google’s MUM update ? Giant search engine, Google, launched their latest update as the answer we have been looking for to make internet searching more intuitive and inclusive. But what does this mean for website owners, SEO practitioners, and agencies providing marketing services ?
30-second summary: As the world starts to return to normalcy, the gaming and live streaming industry need SEO, social networking, and online marketing for continued growth I spoke with industry influencers Alinity, Matt Rehwoldt, and eUnited’s General Manager and VP, Matt Potthoff on the industry’s current scenario, the obstacle course for amplified audience engagement, and the budding need for innovation Over the past five years, the boom of the live-streaming, esports, and gaming industries has been stealing headlines not only in the tech industry but also in mainstream media. That boom only increased its radius during the pandemic, which saw astronomical highs in terms of viewership numbers for the Amazon-owned Twitch streaming platform, Google’s YouTube, and even Facebook Gaming, who jumped more aggressively into the marketplace with the acquisition of Microsoft’s Mixer platform during the summer of 2020
30-second summary: To ensure organic visibility for your seasonal pages, start creating, optimizing, and analyzing them now Start creating, organizing, and scheduling seasonal content assets now for a head-start when it’s time to start focusing on driving sales Evaluate your past seasonal content performance to be able to recycle, update, and possibly even expand them into standalone projects Research your competitive tactics to evaluate how they utilize seasonality in their digital marketing strategy Create a detailed editorial calendar to plan out all assignments and deadlines to “catch” the rising interest in seasonal content and deals Summer is a slow season for many businesses, especially those in a B2B niche.
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Here’s how you can master your next seasonal digital marketing campaign
30-second summary: Third-party data is being phased out by big tech, making first-party data indispensable First-party data is willingly provided by users, helping you build a consumer profile Internet users are cautious about providing their data but will do if rewarded Tracking pixels, CRM platforms, surveys, and encouraging interaction and registrations are all effective ways to capture first-party data First-party data must be used responsibly, repaying the trust placed in a business by consumers When doing business online, data is arguably the greatest currency of all. By obtaining reliable data about your target audience, an effective and bespoke marketing plan can be devised. This will convince customers that you understand their unique needs, desires, and pain points.