The ubiquity of virtual assistants like Siri, Cortana and Alexa, together with improvements in technology, has led to an uptick in voice search queries. For businesses that rely on local search traffic, this has important ramifications for their strategy.
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, Instagram Stories is draining the life from the very Snapchat feature that inspired it; publishers are losing patience with walled gardens; and paid ads may soon be coming to voice search – what does this mean for the user experience
Digital advertising is experiencing a shift towards a mobile and multiscreen world, and despite all the available opportunities, user experience is not always satisfactory. Interactive Advertising Bureau, Kargo and Refinery29 conducted a survey among 283 marketers and media agency executives, discussing how the advertising experience can be improved