International SEO: 5 ways to scale performance

The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent , with some countries reaching well above 90 percent. In China, there are 731 million internet users , representing only 53 percent of the population —  leaving plenty of room for growth.

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International SEO: 5 ways to scale performance

Making YouTube ‘Better’ for Advertisers & Consumers

Google announced changes that will allow advertisers and agencies to better measure their campaigns and reach their intended audience on YouTube (and in a multi-screen world).

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Making YouTube ‘Better’ for Advertisers & Consumers

6 Tips to Shape Up Your Email Marketing

Summer is finally here and, like those working on their summer fitness, it's time for marketers to re-examine email regimens and tighten up routines. Traditionally filled with long trips and time off, summer brings unique challenges for marketers to break through the “off” season and reach their intended targets. With many..

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6 Tips to Shape Up Your Email Marketing

Fundamental Elements of Effective User Personas

An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed.

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Fundamental Elements of Effective User Personas

3 Steps to Creative Competitive Content Gap Analysis

What better place to look for content ideas than at competitors? Competitive content gap analysis is about generating the types of content that fulfills your intended user’s needs but also satisfies the metrics that search engines are looking for.

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3 Steps to Creative Competitive Content Gap Analysis

LinkedIn Endorsements: The New “Poke”

LinkedIn has given people a new way to “poke” somebody – one which isn’t awkward for anyone involved, benefits the recipient, and gets the giver noticed by their intended target: the Endorsement. Here’s how to make it work for you – and them.

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LinkedIn Endorsements: The New “Poke”