The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent , with some countries reaching well above 90 percent. In China, there are 731 million internet users , representing only 53 percent of the population — leaving plenty of room for growth.
Summer is finally here and, like those working on their summer fitness, it's time for marketers to re-examine email regimens and tighten up routines. Traditionally filled with long trips and time off, summer brings unique challenges for marketers to break through the “off” season and reach their intended targets. With many..
An accurate depiction of the roles and knowledge base of the intended user is essential. A more thorough description of a role helps inform the design efforts so that you more accurately provide the tools and information users need to succeed.
What better place to look for content ideas than at competitors? Competitive content gap analysis is about generating the types of content that fulfills your intended user’s needs but also satisfies the metrics that search engines are looking for.
LinkedIn has given people a new way to “poke” somebody – one which isn’t awkward for anyone involved, benefits the recipient, and gets the giver noticed by their intended target: the Endorsement. Here’s how to make it work for you – and them.
If you aren’t optimizing your videos to match what people are searching for, then your videos are likely to get lost and not reach their intended audience. Learn how to optimize your videos for more views, clicks, and first page results.