Although most search conferences contain some sessions on technical SEO , until now there has been a general reluctance to dedicate a full schedule to this specialism.
Plain and simple, Google isn’t the be-all and end-all of search engines, but it’s often easy to feel like it – perhaps nowhere more so than within the search industry itself. And when you think of other noteworthy search engines besides Google , how many can you name? Bing ?
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6 innovative new search engines to keep an eye on
Organic search accounts for 51% of the traffic brands receive on average, and investment in SEO services is projected to rise to $79 billion annually by 2020. To capitalize on so much opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts. However, with so many agencies all promising so much, how can brands ensure they select the right SEO company
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How to hire the right SEO agency
As an SEO expert at your company – maybe the SEO expert – you may find yourself needing to persuade executives to invest more in your company’s SEO practices. Championing SEO means successfully selling the right company leaders on the benefits, demonstrating the effectiveness and wisdom of your specific SEO strategy, and, more often than not, including a few convincing facts about why it will make them look good.
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Here’s how to get executives excited about SEO
The battle between those who specialize in certain marketing practices is prevalent throughout the industry. Individuals, departments and indeed agencies are all involved. After all, they are often competing for the same budget, beating their chests and promoting their own channel as the most valuable.
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A search marketer’s guide to using paid social media
A few days ago, the news emerged that Chinese search engine Sogou ( 搜狗 ) is aiming to raise up to $585 million in a U.S. Initial Public Offering. Sogou, which is owned by internet company Sohu, Inc., announced the terms for its proposed IPO on Friday.
Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies.
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Google AdWords: The Beginner’s Guide
As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018. Here are seven you should be keeping an eye on in order to stay ahead of the curve.
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Seven SEO trends to watch in 2018
Search marketers rely on tools to make sense of what it is a very complex, fluid environment. With the increasing importance of mobile, the list of tools grows even longer
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The 5 best tools to develop a mobile-first SEO strategy