A visual guide to Pinterest advertising

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different.

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A visual guide to Pinterest advertising

Google just released verified customer reviews: 3 ways to come out on top

Customer reviews play an important role in the success or failure of a business. Just think, before you try out a new product or service, don’t you usually go online to read the reviews and see what kind of experiences other customers have had

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Google just released verified customer reviews: 3 ways to come out on top

The 4 scariest online marketing disasters and how to avoid them

My favorite funny anecdote is that one day an online marketer wakes up in horror from the nightmare that he has lost all his passwords. I actually get that nightmare too, but mine is worse. It’s that all my passwords have been stolen.

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The 4 scariest online marketing disasters and how to avoid them

How well do you know Search Engine Watch? The SEW Friday quiz

How well do you know Search Engine Watch? Following the success of our previous Easter trivia quiz , we decided to mix it up again this Friday with another quiz – this time testing how well you’ve been paying attention to the content we’ve been publishing on Search Engine Watch this week. All of our questions (bar one, for fun!) are drawn from the past week’s worth of content, including last week’s search news roundup.

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How well do you know Search Engine Watch? The SEW Friday quiz

Actions for Google Home: Time for brands to get creative

Google’s Home device was launched in November 2016 in the US, and as recently as April 6 2017 in the UK. As a direct rival to Amazon’s Echo in the battle to gain control of the intelligent digital assistant market, Home has made great strides already

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Actions for Google Home: Time for brands to get creative

Test your knowledge! The Search Engine Watch Easter trivia quiz

Happy Easter, Search Engine Watch readers! In honour of the season – and a bit of spring-like weather finally starting to creep into the air (well, at least here in the UK…) – we have put together a light-hearted search trivia quiz to test your knowledge.

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Test your knowledge! The Search Engine Watch Easter trivia quiz

Google Chrome SSL certificate proposal could affect millions of websites

Last year, the developers behind Google’s Chrome browser began taking steps designed to protect users and encourage companies to use HTTPS . But now, potentially millions of websites that use SSL certificates issued by Symantec and affiliated resellers could find that their certificates are effectively worthless as far as Chrome is concerned, after a member of the Chrome team published a proposal that would make them untrusted over the next 12 months.

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Google Chrome SSL certificate proposal could affect millions of websites

Google adds rich results for podcasts to SERPs

On its Developers blog , Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. To date, this is only available via Google Home or the Google Search app v6.5 or higher on Android devices, but support for Chrome on Android is coming soon.  This was first noted over on Search Engine Roundtable , and Google provided an image to show how this will look in practice: Podcasts can be indexed and embedded in results, which could be a particularly useful functionality for Google Home and smartphones.

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Google adds rich results for podcasts to SERPs