Happy Easter, Search Engine Watch readers! In honour of the season – and a bit of spring-like weather finally starting to creep into the air (well, at least here in the UK…) – we have put together a light-hearted search trivia quiz to test your knowledge.
These are interesting times for voice search , both in terms of its adoption among consumers and its technological development.
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“Ubiquitous and seamless”: The future of voice search
Last year, the developers behind Google’s Chrome browser began taking steps designed to protect users and encourage companies to use HTTPS . But now, potentially millions of websites that use SSL certificates issued by Symantec and affiliated resellers could find that their certificates are effectively worthless as far as Chrome is concerned, after a member of the Chrome team published a proposal that would make them untrusted over the next 12 months.
On its Developers blog , Google stealthily launched some new guidelines for structured data to bring rich results for podcasts to search results. To date, this is only available via Google Home or the Google Search app v6.5 or higher on Android devices, but support for Chrome on Android is coming soon. This was first noted over on Search Engine Roundtable , and Google provided an image to show how this will look in practice: Podcasts can be indexed and embedded in results, which could be a particularly useful functionality for Google Home and smartphones.
Over the past 20 years, Google has revolutionized how we source information, how we buy products, and how advertisers sell those products to us. And yet, one fact remains stubbornly true: the shop-front for brands on Google is still the Search Engine Results Page (SERP). The original lists of static results, comprised of what we nostalgically term ‘10 blue links’, have evolved into multi-media, cross-device, highly-personalized interfaces that can even adapt as we speak to them.
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A visual history of Google SERPs: 1996 to 2017
Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions. Actions, in turn, become habits, and these habits are the driving force that creates global brands
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Biometrics and neuroscience: The future of digital analytics?
Pinterest has released its visual discovery tool, Lens, to all Android and iPhone users in the US. As part of Pinterest’s strategy to capture some of the lucrative search market by mastering visual search , this is a significant move and is one that will undoubtedly extend beyond the US soon.
Digital marketing is finally beyond well-defined cookie-cutter tactics. It’s all about creativity these days
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Four collaboration tools to bring your marketing efforts to a new level
Search advertising has swelled to become an industry worth over $35 billion annually, yet it is still heavily driven by text-based searches and dominated by Google. However as Google’s index goes mobile-first , consumers get to grips with voice search , and technology advances to avail of image identification in our predominantly visual culture, new opportunities are opening up for the competition. One such opportunity lies in the use of Google’s own Chrome web browser, which allows companies (including Google’s rivals) to develop and disseminate extensions to grow their digital footprint
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Chrome Extensions: A vehicle for Amazon and Pinterest to compete with Google?
On February 28, 2017, ClickZ Intelligence presented the webinar ‘ Still using .com?