30-second summary: With several Google algorithm updates in 2021 its easy to fall into a dangerous trap of misconceptions One factor that still remains constant is the value Google places on great content Core Web Vitals aren’t the end-all of ranking factors but a tiebreaker Read this before you create your SEO strategy for 2022! The year 2021 was a relatively busy one for Google and SEOs across the world. The search engine behemoth is improving itself all the time, but in this past year, we saw a number of pretty significant updates that gave digital marketers cause for paying attention
30-second summary: 12 months, several curveballs, and some masterstrokes If you missed out, today is a great day to look through the Search Engine Watch lens for the year gone by Key themes that were front of mind in 2021 – Google’s updates, cookie death counter-strategies, mastering customer experience elements, trust-building, and alternatives for search marketing and ranking As the world, people, and of course businesses motored through a year of uncertainties – these crackers of articles gave your strategies an unfair advantage. #1 – Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there! You asked, “What is Page Experience, anyway? Do we really need to have an overflowing to-do list?” – and we answered everything around this enigma
30-second summary: Zero click search presents advertisers with the opportunity to pro-long budgets during periods when the paid search landscape is hypercompetitive Brands can cash in on zero click searches for the organic element of their overall search strategy to gain visibility and drive conversions Barilla Group’s global digital & search marketing manager, Nitin Manhar Dhamelia advises on zero click search optimization and measurement Historic context Back in 1998 when Google was founded, it served 10,000 searches per day and by 2012 it was 3,500,000,000 searches per day. And in 2021, search volumes continue to explode with Google serving around 5,600,000,000 searches globally per day. Its success in becoming a transitive verb was borne when Google tasked itself with bringing order to the chaos of the world’s knowledge. It knew that to achieve this magnitude of top-of-mind awareness, the key would be to create a window to the web that was inclusive, accessible, and easy to understand for the general population; it knew that inclusivity would accelerate adoption. Even today, the search giant is always working on improving the consumers’ search experience and 2021 saw several key algorithm updates roll out – passage ranking, page experience, page titles, MUM, mobile-first indexing, and more
30-second summary: There have been three core updates in 2021, released in June, July, and November, while another was rumored but unconfirmed in October Featured snippets that fell under the YMYL algorithm were unexpectedly removed in February, then restored in March Product reviews came under the microscope in April, with marketing and sales-centric language penalized in favor of expertise on review-centric websites Multiple spam updates unfolded throughout the year, though these updates should not impact any website that follows Google’s guidelines Successful SEO strategy is akin to dancing the tango with Google updates. Unfortunately for copywriters, the Big G can be an unpredictable partner at times.
30-second summary: The PageRank still exists and here’s a deeper look at how Google’s Reasonable Surfer Model plays a key role A well thought linking strategy both internally and externally for your ecommerce site can amplify search visibility Google expert, Susan Dolan and Founder of leading agency NOVOS, Samuel Hurley share an ecommerce SEO guide ahead of the holiday season PageRank is a patent Google introduced, which used links to help determine websites rankings in the SERPs. The algorithm was named after Google founder Larry Page. The original patent has not been renewed and has since been updated by other algorithms, which work to achieve the same goal
30-second summary: Often SEOs and search marketing managers struggle to convey value to the board which hampers funding and support for relevant strategy implementation There are three aspects you need to balance in order to win over C-suite Kevin Indig, Director of SEO at Shopify helps you navigate these crucial conversations Your best ideas aren’t worth a dime without funding.
30-second summary: Google’s Multitask Unified Model (MUM) update landed in June 2021, seeking to deliver search results that overcome language and format barriers to deliver an improved search experience The Google MUM update uses an innovative solution that accesses a wealth of previously hidden information around a core query, providing more of what we want without having to carry out multiple different searches Google MUM can understand and translates 75 different languages, including text and images MUM will see us bid farewell to BERT They say Mum always knows best but can the same be said for Google’s MUM update ? Giant search engine, Google, launched their latest update as the answer we have been looking for to make internet searching more intuitive and inclusive. But what does this mean for website owners, SEO practitioners, and agencies providing marketing services ?
30-second summary: Your SEO proposal plays an instrumental role not just for your agency but also for your client’s business Forecasting needs to be a star element of your customer acquisition process – but how do you navigate these tricky waters? SEOmonitor dissects the entire thought process and action plan for you Here’s how to ensure realistic, practical, achievable, and mutually agreed milestones and budgets are set with your clients Clients often ask for a forecast to estimate their ROI with this type of marketing investment.
30-second summary: All the copy and strategic use of keywords in the world will not impress search engines if your web design is not fit for purpose The design of your website or web app is linked intrinsically to user experience, which in turn impacts your Google quality score and SEO performance Website design must drive users from A to B without any unnecessary steps in between – while retaining relevant copy that ties in with your SEO strategy Review your website design when considering your SEO strategy KPIs – a drop in traffic may be due to a substandard or outdated layout Do not neglect copy, as UX meta copy will improve your CTR on paid advertising. In turn, though, ensure that your website’s design system is strong enough to obtain a suitable quality score and keep your Google Ads spending within budget In many respects, a website is the home of your business on the web. To this end, it’s perhaps fitting that creating a website is not unlike building a house.
30-second summary: The needs of an SEO agency are dynamic and change as the business grows From data accuracy to seamless functionality, the spectrum of SEO tools and their features is wide, but how do you decide? Five telltale signs that it might be time to start prospecting for new SEO software to complete your technology stack The SEO industry is constantly changing and evolving