Meeker’s Report on the state of advertising and trends to watch out for

Mary Meeker’s Internet Trends Report 2017, one of the most-anticipated annual events in the world of digital, was released a few weeks ago.  The 355-slide report covers the major shifts we are currently seeing in the internet and the digital economy, and is considered something of a barometer for the state of digital across the globe, as well as a forecast for what is likely to come. Some notable sections have focused on the rise of interactive gaming in all its forms and what that means for digital, the evolution of customer support in social media, and the state of the internet in China and India. Meeker also focused a 69-page section on developments in online advertising and commerce, examining the pervading trends and what they mean for the industry.

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Meeker’s Report on the state of advertising and trends to watch out for

Top 4 mistakes ecommerce marketers are still making

The digital ink spilled over ecommerce and product remarketing best practices is pretty prolific, but we still frequently see major opportunities being missed when we take over new client accounts.

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Top 4 mistakes ecommerce marketers are still making

Optimizing for voice assistants: Why actions speak louder than words

“Hey Siri, remind me to invent you in 30 years” In 1987, Apple came up with the idea of a “Knowledge Navigator”. You can see the full video here , but it’s a concept that’s remarkably – and perhaps, not coincidentally – similar to our modern smart device assistants, Siri among them

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Optimizing for voice assistants: Why actions speak louder than words

A visual guide to Pinterest advertising

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different.

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A visual guide to Pinterest advertising

Google just released verified customer reviews: 3 ways to come out on top

Customer reviews play an important role in the success or failure of a business. Just think, before you try out a new product or service, don’t you usually go online to read the reviews and see what kind of experiences other customers have had

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Google just released verified customer reviews: 3 ways to come out on top

The 4 scariest online marketing disasters and how to avoid them

My favorite funny anecdote is that one day an online marketer wakes up in horror from the nightmare that he has lost all his passwords. I actually get that nightmare too, but mine is worse. It’s that all my passwords have been stolen.

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The 4 scariest online marketing disasters and how to avoid them

How well do you know Search Engine Watch? The SEW Friday quiz

How well do you know Search Engine Watch? Following the success of our previous Easter trivia quiz , we decided to mix it up again this Friday with another quiz – this time testing how well you’ve been paying attention to the content we’ve been publishing on Search Engine Watch this week. All of our questions (bar one, for fun!) are drawn from the past week’s worth of content, including last week’s search news roundup.

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How well do you know Search Engine Watch? The SEW Friday quiz