The highs and lows of enterprise SEO: Which strategies paid off best in 2017?

As we come to the end of 2017 and embark on the inevitable dozens of review articles looking back over the past year of search, it’s as good a time as any to reflect on SEO strategy .

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The highs and lows of enterprise SEO: Which strategies paid off best in 2017?

Highlights from TechSEO Boost: The key trends in technical SEO

Although most search conferences contain some sessions on technical SEO , until now there has been a general reluctance to dedicate a full schedule to this specialism.

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Highlights from TechSEO Boost: The key trends in technical SEO

6 innovative new search engines to keep an eye on

Plain and simple, Google isn’t the be-all and end-all of search engines, but it’s often easy to feel like it – perhaps nowhere more so than within the search industry itself. And when you think of other noteworthy search engines besides Google , how many can you name? Bing ?

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6 innovative new search engines to keep an eye on

How to hire the right SEO agency

Organic search accounts for 51% of the traffic brands receive on average, and investment in  SEO services is projected to rise to $79 billion annually by 2020. To capitalize on so much opportunity, brands often partner with an SEO agency to add firepower to their existing marketing efforts. However, with so many agencies all promising so much, how can brands ensure they select the right SEO company

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How to hire the right SEO agency

Here’s how to get executives excited about SEO

As an SEO expert at your company – maybe the SEO expert – you may find yourself needing to persuade executives to invest more in your company’s SEO practices. Championing SEO means successfully selling the right company leaders on the benefits, demonstrating the effectiveness and wisdom of your specific SEO strategy, and, more often than not, including a few convincing facts about why it will make them look good.

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Here’s how to get executives excited about SEO

A search marketer’s guide to using paid social media

The battle between those who specialize in certain marketing practices is prevalent throughout the industry. Individuals, departments and indeed agencies are all involved. After all, they are often competing for the same budget, beating their chests and promoting their own channel as the most valuable.

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A search marketer’s guide to using paid social media

What do you need to know about Chinese search engine Sogou?

A few days ago, the news emerged that Chinese search engine Sogou ( 搜狗 ) is aiming to raise up to $585 million in a U.S. Initial Public Offering. Sogou, which is owned by internet company Sohu, Inc., announced the terms for its proposed IPO on Friday.

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What do you need to know about Chinese search engine Sogou?

Seven SEO trends to watch in 2018

As we reach the fourth quarter of 2017, it’s time to start thinking about the year ahead and what to expect from SEO in 2018. There are number of search industry trends that we’ve seen the very beginnings of this year and last, which will come into greater prominence in 2018. Here are seven you should be keeping an eye on in order to stay ahead of the curve.

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Seven SEO trends to watch in 2018

Share17 Chicago: The key themes and trends

Digital marketers gathered in Chicago last week for Share17, an event hosted by SEO and content marketing platform BrightEdge. Share17 provided a welcome opportunity to take stock of where the industry stands, discuss common challenges marketers are facing, and consider the upcoming trends we should all aim to capitalize on

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Share17 Chicago: The key themes and trends