The complexity of an organic search campaign necessitates some technological assistance. There are plenty of tools on the market, but they vary in price, functionality, and effectiveness. Once you have all the basics in place, which SEO tools should you invest in to take your strategy to the next level
According to Hochman Consultants (2017), the average cost of pay-per-click ( PPC ) advertising is increasing – with the average cost-per-click in 2016 being nearly double that of 2013.
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How a Customer Data Platform can improve AdWords performance