The Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital. The report further suggests that retailers whose services don’t meet customers’ expectations could lose more than £12bn a year.
Go here to see the original:
Five ways to improve the retail customer journey online and in store
Recently we’ve had a lot of internal discussions about the importance of keywords and the various combinations, including match type. This discussion revealed a few interesting nuances that I thought were worth sharing
Read the original:
How one small word makes a huge difference on Google SERPs
If you send email to your customers and prospects, it better look great on mobile devices or engagement will suffer. A new report out from Yesmail, ”Do or Die: The Implications of Ignoring Responsive Design,” reveals that brands which implemented responsive design in their email campaigns garnered 55 percent higher mobile… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]
The rest is here:
Responsive Email Drives Higher CTO Rates
Voice search use is growing more and more each day – so what are the implications for search marketers?
Here is the original post:
How Will Voice Search Impact a Search Marketer’s World?
If you’ve been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the implications of Google+ and authorship. This guide will help you navigate the often confusing landscape that is Google+.
Read more here:
Google+: A Quick Start Guide
While many in the community are bracing with the implications of Do Not Track, others believe it won’t have a significant impact on the industry’s ability to effectively optimize advertising dollars. What’s a web analyst or online marketer to do?
7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers
Apple is the king of mobile. With an expanding market share, Apple is poised to break records yet again in 2012; though they must improve their iAd inventory to compete with Google.
How to Take Advantage of Apple’s Rise to Mobile Market Dominance