Five ways to improve the retail customer journey online and in store

The Digital High Street 2020 Report calculates that more than £150bn of retail sales are now influenced by digital. The report further suggests that retailers whose services don’t meet customers’ expectations could lose more than £12bn a year.

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Five ways to improve the retail customer journey online and in store

How one small word makes a huge difference on Google SERPs

Recently we’ve had a lot of internal discussions about the importance of keywords and the various combinations, including match type. This discussion revealed a few interesting nuances that I thought were worth sharing

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How one small word makes a huge difference on Google SERPs

Responsive Email Drives Higher CTO Rates

If you send email to your customers and prospects, it better look great on mobile devices or engagement will suffer.  A new report out from Yesmail,  ”Do or Die: The Implications of Ignoring Responsive Design,” reveals that brands which implemented responsive design in their email campaigns garnered 55 percent higher mobile… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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Responsive Email Drives Higher CTO Rates

Google+: A Quick Start Guide

If you’ve been sitting on the sidelines expecting Google+ to fade away, forget it. No serious marketer can afford to ignore the implications of Google+ and authorship. This guide will help you navigate the often confusing landscape that is Google+.

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Google+: A Quick Start Guide

7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

While many in the community are bracing with the implications of Do Not Track, others believe it won’t have a significant impact on the industry’s ability to effectively optimize advertising dollars. What’s a web analyst or online marketer to do?

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7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers