What’s new with Earth? First impressions of the relaunched Google Earth

Google has just re-designed, revamped and re-launched its Earth product, and it has certainly been worth the two-year wait. Earth is now built into Chrome, so there is no longer a need to download a cumbersome desktop app to access this global repository of images, videos, and knowledge cards.

Read more here:
What’s new with Earth? First impressions of the relaunched Google Earth

The SEO benefits of using WordPress to publish your content

Creating and launching a fully-fledged website is not enough to get your brand noticed by itself. In order to improve your online visibility, you will need to carry out SEO ( search engine optimization ) practices. If you want to achieve a higher ranking on Google and other search engines, you’ll need to get serious about search engine optimization.

Read the original here:
The SEO benefits of using WordPress to publish your content

Where is Google heading with mobile local search?

In our last column we asked: Has Google killed mobile organic search? In this column we consider what Google’s plans are for those owned properties that get the prime real estate atop mobile search results, such as Google My Business (GMB) and Knowledge Graph (KG). There are five areas/initiatives that should be observed closely, as these could be prototypes for the future of mobile local search

Visit link:
Where is Google heading with mobile local search?

15 writing tips to rank higher on social and search results

Online writing has its own style and it’s even more challenging when you consider its impact on SEO . Here are 15 tips to keep in mind when writing for the web. There’s no need to think of Google every time you’re writing a new post, but it’s still useful to understand what makes a piece of content effective, both in social and search results.

Follow this link:
15 writing tips to rank higher on social and search results

How to master Facebook advertising and targeting

Facebook advertising  is becoming very useful, especially when you explore its potential and all its targeting options . Greg Gifford , Director of Search and Social at DealerOn, delivered a very informative presentation at  Brighton SEO last week, describing all the advertising options that Facebook offers along with the impressive targeting you can achieve.

Go here to read the rest:
How to master Facebook advertising and targeting

How to Best Optimize Your Images for SEO

:: By Keval Padia, Nimblechapps :: A picture is worth a thousand words may be an overused phrase, but it holds true. Images make posts, pages and more interesting and compelling, but failing to optimize them for both engagement and search engines is a mistake. Below you will find six killer tips to optimize your images.

Read more:
How to Best Optimize Your Images for SEO