How to optimize images for mobile: Implementing light, responsive, correctly formatted images

The mobile web has a weight problem. Too many mobile sites are slow to load, and bloated with unnecessary bells and whistles, leading to a poor user experience

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How to optimize images for mobile: Implementing light, responsive, correctly formatted images

How to reduce the impact of images on your mobile site speed

Images are the main culprit for causing oversized web pages (average size 2.2MB) that can perform slowly on mobile devices. Last week, we looked at how to optimize your mobile site speed  and test for issues that might be slowing your site down. With Google placing more and more emphasis on mobile site speed and user experience in order to achieve a good ranking, discovering issues with your mobile site speed is critical

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How to reduce the impact of images on your mobile site speed

How to optimize your mobile site speed: Testing for issues

The right picture is very useful on mobile and responsive websites. But images that are too large, too numerous and unnecessary simply slow down page load times and get in the way of the users reading and doing what they need to do. The problem: the size of webpages sent to mobile phones has quadrupled in just five years.

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How to optimize your mobile site speed: Testing for issues

How video impacts mobile web performance and UX, part 3: detecting and remedying issues

Video has become an important tool in the marketers’ tool box. Video storytelling is a useful and increasingly popular way to engage customers. But if your video doesn’t work properly or cripples your website or app performance it will become a major frustration to customers, marketers and techies alike.

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How video impacts mobile web performance and UX, part 3: detecting and remedying issues

Google I/O: What’s going on with Progressive Web Apps?

At Google’s developer jamboree, Google I/O, last week the search giant paraded a host of big name case studies and compelling stats to herald its success with two initiatives to make the mobile web better and faster: Progressive Web Apps (PWA) and Accelerated Mobile Pages (AMP) . Progressive Web Apps are a Google innovation designed to combine the best features of mobile apps and the mobile web: speed, app-like interaction, offline usage, and no need to download anything. Google spotlighted this relatively new web product at last year’s Google I/O, where the Washington Post showed off a newly-built Progressive Web App to enhance its mobile experience

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Google I/O: What’s going on with Progressive Web Apps?

How video impacts mobile web performance and UX, part 2: autoplay and audio

Mobile video is a major up-and-coming trend in content, with brands everywhere  converging on the new and lucrative mobile video market. Mark Zuckerberg said on a recent shareholder conference call  that he sees video as “a megatrend on the same order as mobile” – which makes mobile video, the intersection between the two, the ultimate sweet spot of engaging content to draw in new consumer eyeballs. But sadly, there are still some technical hurdles to overcome before the mobile video experience is as smooth as companies would like it to be

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How video impacts mobile web performance and UX, part 2: autoplay and audio

Biometrics and neuroscience: The future of digital analytics?

Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions. Actions, in turn, become habits, and these habits are the driving force that creates global brands

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Biometrics and neuroscience: The future of digital analytics?

How to create SEO-friendly content

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Here’s how to create search engine-friendly content . Quality is always important when producing new content, but it’s the SEO that can boost your efforts of reaching a target audience.

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How to create SEO-friendly content