High-level search marketing: How to keep your momentum from the holiday season going

Businesses tend to have a huge marketing push right before, and often during, the holidays, but often times these marketing campaigns fizzle out after the new year. It’s easy to dial back your marketing efforts and budget after a busy season, but if you’re smart you’ll keep that momentum up well into the first months of the new year. Here’s how you can keep up your push in marketing efforts in 2018.

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High-level search marketing: How to keep your momentum from the holiday season going

How to get the best visibility for your PPC ads in the run-up to Black Friday

In the run-up to Black Friday and the holiday shopping season , retailers are competing like crazy to attract the eyeballs of as many paying consumers as possible through paid search advertising. But how well is it paying off?

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How to get the best visibility for your PPC ads in the run-up to Black Friday