Using Schema.org markup , a form of structured data which helps search engines to interpret your webpages, is widely agreed to be beneficial from an SEO standpoint. While it may not correlate directly to an increase in ranking, using Schema.org markup allows search engines to pull through rich snippets and rich data like images, reviews and opening hours, making your site appear more attractive on the SERP and thereby increasing click-through.
In the latest update to the Google Maps app is “Local Guides,” a feature that is similar to “Yelp Elite.”
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Google’s "Local Guides" Encourage Yelp-Like Reviews on Mobile