A visual guide to Pinterest advertising

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a little different.

Read the original post:
A visual guide to Pinterest advertising

7 advanced Google Shopping strategies [Infographic]

Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that Shopping ads also accounted for 46% of clicks to retailers in the second quarter of 2016. The current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google Shopping strategy as a retailer. The infographic below, produced by Clicteq , will give you a quick visual and entertaining summary of seven advanced Google Shopping strategies that can supercharge your Google Shopping performance and help you compete in 2017

Link:
7 advanced Google Shopping strategies [Infographic]

Marketplace Wars: Is Google Cheaper than Amazon?

Turns out that Amazon may not always be cheaper (for buyers or sellers).  Research out from 360pi reveals that Google Shopping offered a lower price than Amazon on a sample of Amazon’s own Best Sellers 59% of the time relative to Amazon proper and 58% relative to Amazon marketplace sellers. In fact, Amazon was found to out-price Google..

View post:
Marketplace Wars: Is Google Cheaper than Amazon?

Mobile paid search has increased by 134% since last year: stats

There has been an increase of 20% in the YoY growth of Google search ad spending in Q3 2016, while paid search mobile phone spend has increased by 134% from the past year.

Go here to see the original:
Mobile paid search has increased by 134% since last year: stats

Selling on Google Shopping Gets Easier

Google is making it easier for users of several popular e-commerce platforms to sell through Google Shopping. Users of e-commerce platforms including BigCommerce, Prestashop and Magento will now be able to submit their product information/data (from including images, price and other differentiators) directly to their Google Merchant Center..

View post:
Selling on Google Shopping Gets Easier

More online product searches start on Amazon than Google

Search traffic is of course vital for online retailers, but a new survey finds that more people use Amazon as the first port of call when looking for products. The second annual State of Amazon study by BloomReach found that 55% of consumers start their online product searches on Amazon, compared to 28% who opt for a search engine. The survey of 2,000 US consumers found that Amazon’s share of the action was up 11% year on year, and the figures down for search engines and other retailers

Read more from the original source:
More online product searches start on Amazon than Google

17 useful search marketing stats from Merkle’s Q2 2016 report

This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google’s own Q2 earnings announcement and it makes for a bumper stat-filled reading. Of particular note are the revelations that: Google search spending growth has slowed to 22% as CPCs fall 9% Desktop PLA growth rate jumps while mobile growth is strong but slowing Shopping Ads traffic from Google image search and Yahoo surges Google’s expanded text ads have had only a modest impact The report covers the latest trends in paid search , organic search, social media, display advertising, and comparison shopping engines, so let’s cherry-pick some of the highlights… Paid Search Advertiser spending on Google paid search grew 22% Y/Y in Q2 2016, a slight deceleration from 25% growth in Q1. Click growth increased slightly to 34%, but CPCs fell 9%.

Follow this link:
17 useful search marketing stats from Merkle’s Q2 2016 report

Google to roll out updates and new formats for mobile shopping and travel planning

Mobile will play its biggest role ever in 2016 and as Google reveals: mobile travel and shopping searches are already up nearly 30% year-over-year. To help with this rise in demand, Google announced yesterday in a blog-post possibly timed to steal some Prime Day thunder, that it will soon begin rolling out new mobile-centric features for PLAs, holiday booking filters, its YouTube’s TrueView shopping feature and a new Showcase Shopping ad format. That’s a lot of new info to wade through, but it’s all designed to help prepare marketers and mobile users for the October – December holiday season, which you’re all thinking about now right?

Original post:
Google to roll out updates and new formats for mobile shopping and travel planning

How paid and organic SEO results overlap in 2016

This year marks the seventh year that I’ve written an article on the overlap of paid and organic search. For many of those years, the landscape was largely unchanged and it was simply a review of how well brands aligned their paid and organic efforts

See the article here:
How paid and organic SEO results overlap in 2016

Google testing ‘top rated’ shopping ads format for “best” searches

By now we should be used to Google experimenting with its results pages and ad formats , and well, we are, but it doesn’t stop a minor change from creating a frisson of excitement even when only about 0.5% of searchers in a single territory get to see them.

Visit link:
Google testing ‘top rated’ shopping ads format for “best” searches