7 advanced Google Shopping strategies [Infographic]

Google Shopping Ads now make up 56% of retailer ad spend in the USA, and a study by Merkle has shown that Shopping ads also accounted for 46% of clicks to retailers in the second quarter of 2016. The current trends indicate that Google Shopping revenue is only going to grow in the next few years, making it more vital than ever to have a strong Google Shopping strategy as a retailer. The infographic below, produced by Clicteq , will give you a quick visual and entertaining summary of seven advanced Google Shopping strategies that can supercharge your Google Shopping performance and help you compete in 2017

Link:
7 advanced Google Shopping strategies [Infographic]

Google testing ‘top rated’ shopping ads format for “best” searches

By now we should be used to Google experimenting with its results pages and ad formats , and well, we are, but it doesn’t stop a minor change from creating a frisson of excitement even when only about 0.5% of searchers in a single territory get to see them.

Visit link:
Google testing ‘top rated’ shopping ads format for “best” searches