30-second summary: Holiday season shopping is on and your ecommerce store whether a local shop or an international ecommerce brand needs visibility for sales How do you jump right in front of your potential customers and drive sales in a highly competitive space? SEO pioneer, former Pepperjam founder, and serial entrepreneur, Kris Jones shares a practical ecommerce SEO guide There is perhaps no type of business that is more primed for SEO than ecommerce companies
30-second summary: While nofollow links solely dominated the web for 14 years, Google recently announced two new additions: sponsored and UGC links. Shortly afterward, Google made further amendments to all three links. This article breaks down where things currently stand. Joseph Dyson discusses whether the new link attributes impact rankings and concludes with suggestions on how businesses can improve online visibility. Whether you’re an SEO newbie or a seasoned pro, we’re sure you’re familiar with the cardinal rule of the game: evolution
Average position as a metric has been retired since the end of September. This is a big change since for years clients, agencies, and any advertiser has always had at least a little bit of vanity management.
Just when you thought Google was done shaking things up within their Google Ads platform, they did it again with their announcement that the “Average Position” metric would be sunset later this year. Come September, we’ll have to start relying on the existing metrics “Top Impression Share” and “Absolute Top Impression Share” instead