Google is introducing “property sets” to more reports in Google Search Console after a relative successful launch of the capability earlier in the year. SUBSCRIBE to Website Magazine & Accelerate 'Net Success Webmasters will now be able to add any verified properties to a set and track the collective data across all..
We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months. AMPs implications are far reaching, for marketers , for publishers (big and small) and for ecommerce . Implementing faster mobile web pages mainly benefits users, who are increasingly frustrated with slow loading times
Yesterday, while indulging in my daily spot of ego-surfing very important research, I was surprised to find Google offering me a completely new layout. It seems Google is once again experimenting with a card-based SERP for desktop, where each result is placed in its own separated box like you would normally see on a mobile search
Google is making its popular retargeting lists available for Google Search Partners. The Remarketing lists for search ads will make it possible for marketers to customize search campaigns to those consumers who have previously visited their website, reaching out across the entire search network. SUBSCRIBE to Website Magazine &..
:: HTML Improvements in Google Search Console :: Everybody makes mistakes (or so they tell me). Despite the often vast reserves of experience and expertise of search marketers (as well as all the information available on the 'Net such as what is available within Website Magazine's Mastering Search channel), mistakes and errors of… [[ This is a content summary only
Appearing in the top organic listings of Google is increasingly like pouring a gallon of milk into a shot glass. And the shot glass is already full of adverts, a bunch of maps, a broadsheet newspaper, a lengthy opinion piece about Taylor Swift and an Argos catalogue.
Last month I wrote a comprehensive guide on how to use Google Search Console , covering every aspect of what is essentially a giant toolshed full of useful stuff for all webmasters to use. It was exhaustive, and probably exhausting.
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on what this means for businesses, advertisers and users alike, with many postulating that the top-of-the-page paid search is going to become even more cutthroat (and expensive), organic listings will be pushed even further off the first SERP (Google will start to show four ads at the top instead of three for “highly commercial” search terms) and that Product Listing Ads will gradually take over the SERP (PLAs are still allowed on the right-hand side). The change has already happened
We are all constantly trying to squeeze as much as we can from our AdWords budgets and we never seem to quite have enough. So we have compiled some advice that could save you money on a monthly basis! IP exclusions How many times would you say you look at your own ads