Interview: Why marketers shouldn’t waste their time with Google Posts

The search engine results page recently saw the return of Google Posts, the part-social, part-publishing feature that was launched by Google a little over a year ago during the US Presidential Election . Billed as “an experimental new podium on Google”, Google Posts has attracted a lot of attention from marketers, search specialists and Google enthusiasts thanks to its prominent place on the SERP – appearing in the form of an eye-catching carousel of cards – and its mysterious deployment. Over the year since it was first released, it has appeared in and disappeared from search results a number of times with no apparent pattern or explanation

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Interview: Why marketers shouldn’t waste their time with Google Posts

Google Posts: GIFs and Videos published directly to SERPs

To relatively little fanfare, Google launched its “Posts” initiative during the US presidential election campaign last year . The launch was accompanied by a landing page that labeled this “an experimental new podium”. That same landing page remains live, unchanged, and with the same call to action at its conclusion to “Join the Waitlist”.

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Google Posts: GIFs and Videos published directly to SERPs