If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match . You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all.
When embarking on demand generation channels such as Facebook and Google Display Network , it is important to first ensure that you understand your core audiences and how to best speak to them. The first two initiatives that you should prioritize during the set-up phase is determining the types of audiences and personas you want to target – as well as crafting the right creative and messaging strategy.
As Q4 approaches , it’s crucial that you plan to capitalize on all the traffic that comes with it. We all know how effective search is, but it’s also limited to those already in the hunt for what you’re offering