Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level. Below, we assess the impact each of these four enhancements will have on search marketing analysis. The ongoing implementation of machine learning into all Google products has benefited GA, with the addition of Analytics Intelligence a particular highlight from the last 12 months.
Google Analytics (GA) has done more than any other platform to bring the practice of data analytics to the center of organizations.
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Google Analytics: Misunderstandings that hold marketers back