Through AdWords, Google has given advertisers a lot of control over when their ads are shown, by means of the different match types and using remarketing lists for search ads. Until recently, however, you were unable to target users based on demographic – a function that has been available for a while now on both Facebook and Bing. The new feature allows advertisers using Adwords to target users based on: Age Gender Parental status This feature will be particularly useful where user intent varies considerably based on these variables.
Emoji have been spotted in the wild in Google AdWords ads titles, giving rise to speculation that this option may be rolled out globally for all advertisers soon. We have seen this before, although prior instances of emoji in AdWords seemed to be caused by a loophole that allowed certain character combinations to pass through Google checks. As such, any gains to be made from using emoji were very short-term
In which I set out to look at fresh Performance Grader data to get a sense of what is changing in terms of the overall AdWords ecosystem . Back in late 2013, we did a similar analysis and found that small businesses in particular were leaving a lot of opportunities (and money) on the table, by committing fatal errors like low account activity and failing to optimize for mobile search
:: By Ryan Larkin, Power Digital Marketing :: Demographics for Search Ads (DFSA) has been a welcomed addition to many advertisers' arsenal of tricks. In essence, we’re now able to layer demographics (age and gender) over our search campaigns in the same way we leverage RLSA (remarketing lists for search ads) as bid only. There are..
As an agency, we use both Google AdWords and Bing Ads for our clients as standard practice. We see mixed result across both platforms, depending on the account we’re working on, so it’s difficult to identify trends in the differences between the two networks, when we’re trying to optimise campaigns. Because both networks are treated differently, unless using an ad-exchange, it’s rare that like-for-like campaigns across the networks mirror each other in terms of set-up
Google Shopping ads continue to be mission critical for ecommerce search marketers. Even when Google removed the right-side ads in February, it didn’t dare touch the highly popular right-side Shopping ad (previously PLAs) unit for shopping results.
Google is on track to make more than $70bn in revenue in 2016, and the lion’s share of that number will be generated by its insanely successful advertising business. As I’m sure you know, advertisers pay a fee every time somebody clicks on a link in one of their ads. Some of the costs per click being paid are absolutely staggering, though they must be worth it, from the advertiser’s perspective. Last month I analysed a large chunk of Google Adwords data from SEMrush to discover the most expensive keywords in the UK.