Challenges and opportunities for inbound marketing in 2017

It’s not easy to create a successful inbound marketing strategy, but it still offers great opportunities once marketers understand its potential. What do we need to know, then, about inbound marketing in 2017?

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Challenges and opportunities for inbound marketing in 2017

Preparing for ‘Net Success in 2017

Each new year provides another exceptional opportunity to recommit to your goals and objectives and provides the perfect time to evaluate what has been working and what has not. By asking the right questions and putting better plans in place before the end of the new year, you'll be starting off on the right foot. Some of the most common…

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Preparing for ‘Net Success in 2017

Eight content marketing trends to think about in 2017

It’s time to plan the year ahead, so how about starting with a look at the content marketing trends that will make 2017 easier and more effective? Content marketing is an integral part of a digital marketing strategy , and as it grows even more popular in 2016, it’s time to maximise its effectiveness in 2017 and examine all the new possibilities that may be useful for your brand. Next year closer than you think, so here are our suggestions on the biggest trends in content marketing

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Eight content marketing trends to think about in 2017

What are the biggest video marketing trends of 2016?

Video marketing certainly isn’t new, but the growing need for visual content across distribution channels has turned it into one of the biggest trends of 2016. Hyperfine media has created a useful infographic highlighting the individual trends within video marketing, and here is my analysis of each of them. Branded video content It is predicted that video will account for 69% of all internet traffic by 2017.

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What are the biggest video marketing trends of 2016?

Five steps to report marketing results like a boss

If you don’t have a boss that expects you to deliver results reports on your programs today, you will in the future . But regardless of your current organization’s sophistication with marketing analytics, there’s no reason you shouldn’t step up and report results like a boss. But what exactly does that mean

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Five steps to report marketing results like a boss

What do content marketers need to know about SEO?

The way that search marketing has evolved over the last few years has brought content marketing and SEO ever closer together .  Content creation and SEO used to be very separate disciplines in the past, but now it’s hard to see how either can be practiced effectively without at least some knowledge of the other.

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What do content marketers need to know about SEO?