How a testing model is driving SEAT and CUPRA’s search marketing performance

“Will we ever be able to put search marketing strategy in the driver’s seat?” This is almost every search marketer’s dilemma as the community continues to remain at the mercy of Google’s algorithms and updates. SEAT S.A, the Barcelona-based multinational automaker part of the Volkswagen group have innovated a testing model that is driving growth for its brands, SEAT and CUPRA in the European market. While SEAT is the young, cool and urban brand that offers cars with striking designs and several mobility solutions – CUPRA is an unconventional brand, which is defined by its progressive design and the performance of its electrified models.

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How a testing model is driving SEAT and CUPRA’s search marketing performance

COVID-19 and its impact on ad spend

30-second summary: The COVID-19 crisis is affecting everyone, and every business is dealing or at least trying their best to deal with it. According to  Statista , the advertising industry is looking at a $26 billion loss in revenue as of early March 2020 due to the coronavirus outbreak.

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COVID-19 and its impact on ad spend