Invalid Traffic & The Programmatic Problem

Fraud protection and data intelligence solution Pixalate has released the most recent version of its Global Seller Trust Index (GSTI), the rating standard the company publishes for programmatic advertisers. Ad fraud remains the single great threat to the digital advertising economy, with research indicating that upwards of 48.5 percent of… [[ This is a content summary only

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Invalid Traffic & The Programmatic Problem

OpenX Tops Again for Inventory Quality

For the fourth month in a row, Web and mobile advertising technology OpenX secured first place in Pixalate's April 2015 Global Seller Trust Index (a quality rating standard for real-time bidding).

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OpenX Tops Again for Inventory Quality