30-second summary: Achieving online visibility on an international scale can be tricky, particularly when you factor in differences in language, culture , and search habits. It’s not a cookie-cutter approach where one size fits all across all regions. Chief Executive at Go Up Ltd, Edward Coram James shares a strategy to tackle the challenges of international SEO.
30-second summary: Ecommerce, curbside delivery and pickup, and buy-online-pick-up-in-store have become the new normal as the world struggles to maintain social distancing. 75% of consumers are now using their social media daily, and only 4% want brands to stop advertising right now. As consumers seek information about how businesses are handling COVID-19 restrictions, evaluate their buying options, adapt to remote work, and try their very best to stay informed and entertained, search is now more important than ever
Hubspot found that 80% of marketing professionals lean on visual content in their social media marketing. It makes enormous good sense to assert that social media marketing is moving towards a direction where image and video content shall play pivotal roles. Traditionally, content marketing has performed three roles: Factually accurate content informs users Stand-out content reminds them Visual content convinces them There are statistics that provide mounting evidence to the vitality of leveraging a visual content marketing strategy
Earlier today, Dixon Jones from Majestic shared on Twitter a thorough, digestible explanation of how PageRank actually works. I gave it a watch myself, and thought it was a good moment to revisit this wild piece of math that has made quite a dent on the world over the past 20 years. As a sidenote, we know as of 2017 that while PageRank was removed from the Toolbar in 2016, it still forms an important part of the overall ranking algorithm, and thus is worthwhile to understand. Jones starts with the simple — or at least, straightforward — formula
If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success. In this article we’ll look at six international SEO mistakes that you could be making, to help you look out for and avoid them on your site.
As you look to expand the reach of your business to customers in different countries , your website setup and the content you have in place will need to change and evolve. Before you even begin thinking about content localization and local keywords for each market, the technical setup of your website needs to be considered.