Generation Z, the current 13-17-year-olds, have been mobile since middle school.
Tuxedo rental retailer Generation Tux has created a unique and engaging experience for its online customers that blends traditional and digital shopping together. To create this experience, the retailer leveraged Fluid’s Visual Mix & Match solution, which enables digital shoppers to create and visualize bundles of related products…. [[ This is a content summary only
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Mixing Traditional and Digital Shopping Experiences
No two shoppers are the same, but when they were born has a lot of influence on purchasing decisions and whether they choose to engage with a brand or not. One decision that is impacted by the generation a person is identified with is brand loyalty. According to the 2015 CrowdTwist Loyalty Report, millennials and gen Xers are 24 percent more…
With study after study indicating the importance of video within the modern enterprise, it should come as little surprise that the majority of millennials – the generation born between 1980 and 2000 – are likely to watch a video when shopping online (7 in 10) and find video helpful when researching a purchase decision online (80 percent). This..
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[Infographic] Those Dang Kids and Their Videos
A new study is shedding light on the digital habits of millennials, revealing that the generation (defined as those born between 1977 and 1995) spends approximately 18 hours of their day engaged with media, and about five of those hours are spent with media created and curated by their peers, otherwise known as user-generated content (UGC). In…
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INFOGRAPHIC: Millennials Love UGC
Digital marketing agency Webtrends combined Lead Generation Cards with a custom lead nurture campaign and accelerated its lead gen over a four-week period by nearly 1,000 percent. The campaign improved the agency’s cost per lead by 500 percent.
Twitter was busy this week with two announcements. First, Twitter announced that it has made Lead Generation Cards available to all advertisers. Meanwhile, Twitter made conversations easier to follow by putting tweets in chronological order.
Select advertisers can now build their email marketing list right in Twitter. The “Lead Generation Card”is a new feature in Twitter’s advertising arsenal, and allows users to share their emails with brands in a tweet.
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Twitter Lead Generation Cards Let Advertisers Collect Email Addresses
With 1 billion people visiting YouTube worldwide every month, virtually any audience that content creators or advertisers want to reach is on YouTube. But, according to Google, the audience that most marketers want to reach is called Generation C.
6 Billion Hours of Video Watched on YouTube Each Month