SSL Certificate for Retailers & Cybercrime by the Numbers

There's no industry that cybercrime doesn't touch, but retail is particularly vulnerable because it's transaction based and hackers gain access to billing information when their efforts are successful. Fortunately, e-commerce companies can take steps to help protect themselves against those with malicious intent. BigCommerce looks to…

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SSL Certificate for Retailers & Cybercrime by the Numbers

Looking Outward: Visual Merchandising for Retailers

The most successful retailers are those that are able to differentiate their services from the competition, and those who embrace technology to do that are often more profitable than those that do not.  San Jose, California-based Outward Inc. recently introduced a solution that aims to break the merchandising bottleneck that has plagued… [[ This is a content summary only

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Looking Outward: Visual Merchandising for Retailers

What Influences Consumer Purchasing Decisions Most?

What factors most greatly influence shoppers purchasing decisions?  That's what omnichannel commerce platform Kibo Commerce set out to discoring with its second annual Consumer Trends Report (2017 edition).  The report found that personalization, price and fulfillment are key influencers on the path to purchase and today's… [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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What Influences Consumer Purchasing Decisions Most?

Search Data: Roses Aren’t Always Red

Valentine's Day might be considered a “Hallmark holiday,” but it carries expectations for both consumers and retailers. SLI Systems recently analyzed 1.2 million consumer searches across floral sites, and their study revealed some interesting insights such as “rose” searches comprised nearly 20 percent of the total site..

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Search Data: Roses Aren’t Always Red

Increase AOV (Average Order Value) with Ease

Internet retailers will do whatever they can to achieve success and sometimes that means employing some rather clever techniques to motivate shoppers to buy more and buy more regularly. Here are a few ideas for those looking to boost their revenue, increase average order size and other improvements to ecommerce-specific key performance..

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Increase AOV (Average Order Value) with Ease

Closing the Online-Offline Gap with Euclid Connect

Although consumers are increasingly turning to online purchases, more than 90 percent of smartphone owners visit brick-and-mortar stores at least once a week and 83 percent of consumers use smartphones in stores while they shop.

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Closing the Online-Offline Gap with Euclid Connect

The Perfect Cart Abandonment Email [INFOGRAPHIC]

One of the biggest problems in e-commerce right now is that of cart abandonment. It's increasingly easy for users to navigate away from an Internet retail experience so find out what you as a merchant can do about it with this great infographic from SaleCycle! [[ This is a content summary only. Visit my website for full links, other content, and more! ]]

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The Perfect Cart Abandonment Email [INFOGRAPHIC]

Is Your Landing Page Scaring Away Visitors? Fix it With These 5 Tips.

:: By Larry Alton, @LarryAlton3 :: Your landing pages are a vital component of your marketing strategy and should make it easy for people to take the action you want. There should be no barriers that make it hard to do things like sign up, receive a download or watch a video. Here are five tips to simplify your landing pages so you can collect…

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Is Your Landing Page Scaring Away Visitors? Fix it With These 5 Tips.

Connecting Search Console to Google’s Data Studio

Google announced a new Data Studio connector for Search Console that will be well received by the search marketing community. The connector/tool will enable users to pull their data into Data Studio and build reports that include impressions, clicks, and average position broken out by keyword, date, country, and device

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Connecting Search Console to Google’s Data Studio