6 tips for creating content to capture short attention spans

It’s not easy nowadays to win over your audience in an abundance of online content, and the short attention span of human beings isn’t making things any easier. It’s always a challenge to make your content stand out, but this doesn’t mean that you should be discouraged from creating it. As the average human attention span has dropped to just 8 seconds , however, how can you make content that captures your audience’s attention before it’s gone

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6 tips for creating content to capture short attention spans

How influencer marketing can benefit your SEO strategy

Influencer marketing is a powerful tactic to add to your SEO toolbox. With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing , influencer marketing can help you to generate authoritative links which have the additional benefit of an increase in your user engagement signals, traffic, and visibility.

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How influencer marketing can benefit your SEO strategy

Six stats on the importance of trust in influencer marketing

Image by Walter Lim, available via CC BY 2.0 Successful influencer marketing depends on trust.  Influencers need to establish trust with their audiences in order for their posts to resonate. Brands and agencies conducting campaigns must establish trust with their influencers if they want their campaigns executed effectively. Consumers are inundated with media competing for their attention, and consumers’ trust for brands is lower than it’s ever been

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Six stats on the importance of trust in influencer marketing

5 Proven List Building Strategies to Employ in 2017

Email marketing will be the most effective marketing tactic of 2017. Email is so powerful that the Direct Marketing Association says that you can expect a ROI of $38 for every $1 you invest in email marketing

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5 Proven List Building Strategies to Employ in 2017

Quiz: Can you decipher these 25 marketing and business buzzwords?

The major problem with marketing and business jargon is that the majority of the people who use it, aren’t necessarily using it correctly… “Watch me pivot this burrito right into my wheelhouse.” “Sir, you have a call on line one.” “Put them on hold, this is mission-critical synergy right here.” “Oh god, I work for a monster.” “Excuse me?” “I said, I’ll fetch you a napkin.” Buzzwords and jargon can merely add to the confusion and alienation of everyday working life, and certainly increase the chances you’ll end up locking yourself in the stationery cupboard for a hand-over-the-mouth scream on a daily basis. To help you out, I’ve devised a quiz listing 25 of the most common buzzwords and phrases. Can you decipher them all

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Quiz: Can you decipher these 25 marketing and business buzzwords?

Facebook image cheat sheet: maximum photo sizes for your branded page and ads

Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened to the world’s most popular social network ( for now ) since then… Brands and publishers have seen their organic reach repeatedly annihilated due to changes in Facebook’s algorithm to favour friends’ posts only. Facebook has introduced sooooo many new ad formats  and targeting options  that it’s impossible to keep up with them all.

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Facebook image cheat sheet: maximum photo sizes for your branded page and ads