Generation Z, the current 13-17-year-olds, have been mobile since middle school.
It’s not easy nowadays to win over your audience in an abundance of online content, and the short attention span of human beings isn’t making things any easier. It’s always a challenge to make your content stand out, but this doesn’t mean that you should be discouraged from creating it. As the average human attention span has dropped to just 8 seconds , however, how can you make content that captures your audience’s attention before it’s gone
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6 tips for creating content to capture short attention spans
Influencer marketing is a powerful tactic to add to your SEO toolbox. With links continuing to reign supreme in SEO, but the difficulty of acquiring them increasing , influencer marketing can help you to generate authoritative links which have the additional benefit of an increase in your user engagement signals, traffic, and visibility.
Image by Walter Lim, available via CC BY 2.0 Successful influencer marketing depends on trust. Influencers need to establish trust with their audiences in order for their posts to resonate. Brands and agencies conducting campaigns must establish trust with their influencers if they want their campaigns executed effectively. Consumers are inundated with media competing for their attention, and consumers’ trust for brands is lower than it’s ever been
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Six stats on the importance of trust in influencer marketing
Email marketing will be the most effective marketing tactic of 2017. Email is so powerful that the Direct Marketing Association says that you can expect a ROI of $38 for every $1 you invest in email marketing
Originally posted here:
5 Proven List Building Strategies to Employ in 2017
Social media may be a possible starting point to the sales funnel, but how do brands manage their social presence to appeal to their audience?
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What makes people follow or unfollow a brand?
The major problem with marketing and business jargon is that the majority of the people who use it, aren’t necessarily using it correctly… “Watch me pivot this burrito right into my wheelhouse.” “Sir, you have a call on line one.” “Put them on hold, this is mission-critical synergy right here.” “Oh god, I work for a monster.” “Excuse me?” “I said, I’ll fetch you a napkin.” Buzzwords and jargon can merely add to the confusion and alienation of everyday working life, and certainly increase the chances you’ll end up locking yourself in the stationery cupboard for a hand-over-the-mouth scream on a daily basis. To help you out, I’ve devised a quiz listing 25 of the most common buzzwords and phrases. Can you decipher them all
There are more than 100 million users on Snapchat and they are not just millennials . And as Snapchat introduces more unique features, it continues to grow as a valuable marketing tool. *Source: GlobalWebIndex 1
A marketer’s 10 step guide to Snapchat
Our previously published guide to Facebook image sizes is well over two years-old and therefore long overdue for an update, and SO much has happened to the world’s most popular social network ( for now ) since then… Brands and publishers have seen their organic reach repeatedly annihilated due to changes in Facebook’s algorithm to favour friends’ posts only. Facebook has introduced sooooo many new ad formats and targeting options that it’s impossible to keep up with them all.